Dentsu-ho - What Creativity Means for Improving Society.

/

Note: This website was automatically translated, so some terms or nuances may not be completely accurate.

New Articles

New arrival

Try putting extremes in "brackets"

Try putting extremes in "brackets"

Sōo Yamada

【Continued】Local Gurgle [205/205]

March 2026 Trend Words

March 2026 Trend Words

"2025 Japan Advertising Expenditures Analysis"──Exceeding 8 Trillion Yen for a Record High. Internet Advertising Expenditures Surpass 50% of Total Share.

"2025 Japan Advertising Expenditures Analysis"──Exceeding 8 Trillion Yen for a Record High. Internet Advertising Expenditures Surpass 50% of Total Share.

Rikuichiro Morinaga, Mikio Takamatsu

Japan's advertising expenditure [13/13]

[Participants Wanted] Do! Solutions Webinar "Dentsu Inc.'s Latest Creative Initiatives" - March 25

[Participants Wanted] Do! Solutions Webinar "Dentsu Inc.'s Latest Creative Initiatives" - March 25

Akiko Shimizu

Akiko Shimizu

Akiko Shimizu, Yutaka Miyakawa

A resident of the marketing world peeked into the world of art. [15/15]

Theme Articles

Topics

March 2026 Trend Words

March 2026 Trend Words

[Participants Wanted] Do! Solutions Webinar "Dentsu Inc.'s Latest Creative Initiatives" - March 25

[Participants Wanted] Do! Solutions Webinar "Dentsu Inc.'s Latest Creative Initiatives" - March 25

"2025 Japan Advertising Expenditures Analysis"──Exceeding 8 Trillion Yen for a Record High. Internet Advertising Expenditures Surpass 50% of Total Share.

"2025 Japan Advertising Expenditures Analysis"──Exceeding 8 Trillion Yen for a Record High. Internet Advertising Expenditures Surpass 50% of Total Share.

Common Ground Between Education and Business Revealed Through a Decade of Evolution

Common Ground Between Education and Business Revealed Through a Decade of Evolution

Make CRM a "Management Agenda." In the AI era, thorough customer experience will determine corporate growth!

Make CRM a "Management Agenda." In the AI era, thorough customer experience will determine corporate growth!

Management/Business

Scientists are studying the "thrill" of spectating. Researchers are tackling the visualization of sports' value.

Scientists are studying the "thrill" of spectating. Researchers are tackling the visualization of sports' value.

Behind the scenes of a nearly zero-waste event: A sustainability event with a 99.7% resource circulation rate.

Behind the scenes of a nearly zero-waste event: A sustainability event with a 99.7% resource circulation rate.

Customer Experience

Try putting extremes in "brackets"

Try putting extremes in "brackets"

Do Cats Soften the Atmosphere at Home? The Mysterious Relationship Between Cats and Humans

Do Cats Soften the Atmosphere at Home? The Mysterious Relationship Between Cats and Humans

Digital/Technology

The "desire" that pushes consumers hesitant about exclusivity is a sense of "superiority" and "security" over others.

The "desire" that pushes consumers hesitant about exclusivity is a sense of "superiority" and "security" over others.

Insights/Research

NewsView List

News

The 79th Dentsu Inc. Advertising Awards are now accepting entries.

The 79th Dentsu Inc. Advertising Awards are now accepting entries.

Entries for the 79th Dentsu Inc. Advertising Awards opened on Monday, March 2. The submission deadline is Wednesday, April 1, at 5:00 PM.

Media Trend Report 2026 Released: PR Consulting Dentsu Inc. Analyzes "Six Major Changes"

Media Trend Report 2026 Released: PR Consulting Dentsu Inc. Analyzes "Six Major Changes"

The "Local Content Bank" aggregates and organizes video content from local TV stations nationwide.

The "Local Content Bank" aggregates and organizes video content from local TV stations nationwide.

Released the picture book "Ichiro and Ikkū" created with Ichiro and Dentsu Inc. Donated to elementary schools and libraries in Kobe City.

Released the picture book "Ichiro and Ikkū" created with Ichiro and Dentsu Inc. Donated to elementary schools and libraries in Kobe City.

Bringing Smiles and Exchange to the Noto Peninsula Earthquake Disaster Area. "Noto Town Boccia Tournament" Event Report

Bringing Smiles and Exchange to the Noto Peninsula Earthquake Disaster Area. "Noto Town Boccia Tournament" Event Report

Seminar / EventView List

Event

[Participants Wanted] Do! Solutions Webinar "Dentsu Inc.'s Latest Creative Initiatives" - March 25

Recruitment in Progress

[Participants Wanted] Do! Solutions Webinar "Dentsu Inc.'s Latest Creative Initiatives" - March 25

[Call for Participants] Dentsu Inc. × Dentsu Macromill Insight, Inc. Co-hosted Webinar: "Pricing in an Era of Price Increases - Dentsu Inc.'s Price Strategy Model 'Marketing For Growth With Pricing'" March 18-24

Recruitment in Progress

[Call for Participants] Dentsu Inc. × Dentsu Macromill Insight, Inc. Co-hosted Webinar: "Pricing in an Era of Price Increases - Dentsu Inc.'s Price Strategy Model 'Marketing For Growth With Pricing'" March 18-24

[Call for Participants] Dentsu Inc. × Dentsu Macromill Insight, Inc. Co-hosted Webinar: "What's Next After SDGs? What Products and Services Will Future Generations Desire? Creating New Value to Lead the Market" February 19-25

Recruitment Closed

Insights/Research

[Call for Participants] Dentsu Inc. × Dentsu Macromill Insight, Inc. Co-hosted Webinar: "What's Next After SDGs? What Products and Services Will Future Generations Desire? Creating New Value to Lead the Market" February 19-25

[Participants Wanted] Do! Solutions Webinar: "How Do Insights That Move People 'Grow'?" February 19

Recruitment Closed

[Participants Wanted] Do! Solutions Webinar: "How Do Insights That Move People 'Grow'?" February 19