Ikuko Kaneda

Joined Dentsu Inc. in 1993. Strategic Planner. After working in planning for sales promotions, media, interactive, and strategic PR, engaged in integrated communications planning. While handling client work, also promoted the development of various new planning methodologies. Major development achievements include: Contact Point Management (2002), the SHIPS consumer behavior model for the social media era (2010), and a marketing dashboard for triple media (2011). Co-authored " Social Economy" published by Shoeisha (2012).