At the "Advertising Industry Joint New Year's Party" Proudly declaring this year's leap forward

The "Joint Advertising Industry New Year's Party," co-hosted by 30 advertising-related organizations, was held on January 8 at the Imperial Hotel Tokyo in Chiyoda Ward, gathering approximately 1,600 attendees.

 

First, Chairman Akira Ohira of the All Japan Advertising Federation (Zenkouren), Chairman Nobutada Saji of the Japan Advertisers Association, Chairman Kojiro Shiraishi of the Japan Newspaper Publishers & Editors Association, Chairman Hiroshi Inoue of the National Association of Commercial Broadcasters in Japan, Chairman Takeshi Ishizaki of the Japan Magazine Publishers Association, Chairman Motoharu Takahashi of the Japan Magazine Advertising Association, Chairman Tatsuyoshi Takashima of the Japan Advertising Association, and Takahashi Kimihiko, Chairman of the Japan Outdoor Advertising Association Federation, took the stage to perform the ceremonial sake barrel breaking.

Speaking on behalf of the co-organizers, Zenkyoren Chairman Ohira stated, "We pray this will be a brilliant year for the advertising industry. Last year was a year of Japan's revival, with the relocation of the shrines at Ise and Izumo, bringing the gods back to life. This year's zodiac sign is Kinoe Uma (Wood Horse). It is said that after a long, cold winter ends and spring arrives, the earth breaks through its shell, roots extend, and energy is released toward the heavens. This year must be one of great leaps forward. However, times are changing, and old conventions no longer apply. The concept of advertising is expanding, and the concept of media is evolving. We must seek change suited to this new era. May the vitality of advertising invigorate Japan. Today, let us make this a rallying cry for the new era." He then raised his fist powerfully, shouting "Ei, Ei, O!"

<30 Advertising-Related Organizations> (in no particular order)

All Japan Advertising Federation
Japan Advertisers Association
Japan Newspaper Publishers & Editors Association
National Association of Commercial Broadcasters in Japan
Japan Magazine Publishers Association
Japan Magazine Advertisers Association
Japan Advertising Agencies Association
Japan Audit Bureau of Circulations
Japan Advertising Standards Authority
Japan Marketing Association
Japan Marketing Research Association
Japan Public Relations Association
Japan Advertising Content Producers Federation
Japan Promotional Marketing Association
Japan Advertising Production Association
Japan B to B Advertising Association
IAA Japan International Advertising Association
AC Japan
Advertising Industry Cooperative Association
Newspaper Advertising Association
Tokyo Outdoor Advertising Association
All Japan Commercial Broadcasting Federation
Japan Outdoor Advertising Industry Federation
All Japan Neon Association
Internet Advertising Promotion Council
Japan Community Newspaper Association
Satellite Broadcasting Association
Advertising Review Association
Japan Railway Advertising Association
Japan Newspaper Insert Advertising Association