What kind of creativity enriches society?
Creativity is not just about creators and their specialist skills.
It encompasses the ability to perceive the essential nature of any issue, redefine things and ideas, reconfigure the future.
It encompasses the ability to perceive the essential nature of any issue,
redefine things and ideas, reconfigure the future. It is a basic skill that we should all work on,
including business people and everyone who is a part of modern society.
This is because when stakeholders—from companies to organizations and individuals— recognize and share the value of creativity,
it generates a positive driving force to transform society for the better.
Dentsu-ho is an information media platform,
curating the work of people active across diverse fields through the lens of creativity. It seeks to deliver insights and inspiration, helping people to
build a society woven with creativity, as they find the hidden creativity in various projects and use it to advance their own work.
What kind of creativity enriches society?
You can find hints and answers made just for you within Dentsu-ho.
It is up to you to put them into practice.
Dentsu-ho – Delivering for Business Professionals Since 1964
Launched in 1964 as an industry newsletter covering the latest in the advertising world, Dentsu-ho has, for over half a century, inherited the DNA of a true media outlet. While its origins are rooted in advertising, it has continued to evolve, sharing valuable insights into society, companies, and the challenges faced by various business professionals. Originally published monthly, Dentsu-ho has since transformed into an online platform, expanding its reach and enhancing its ability to deliver meaningful content to a broader audience.
Delivering Content Across 10 Key Themes
Dentsu-ho provides information based on 10 key themes – such as Marketing, Creativity, and Social Issues – designed to inspire the creation of a better future.
Marketing
Advertising (AX)
Management / Corporate Affairs (BX)
Customer Experience (CX)
Digital / Technology (DX)
Creative
Social Issues
Media / Content
Idea Generation & Methodologies
Insights / Research