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    Can Marketing "Engage" Both Companies and Society Through the Power of PR? Part 2
    Marketing
    2025/11/13

    Can Marketing "Engage" Both Companies and Society Through the Power of PR? Part 2

    We spoke with Sunny Side Up Director Riei Matsumoto, joined by Dentsu Inc. PRUS members Yuto Fujita and Wanqing Jiang, covering the essence of PR, the current state of corporate communications, and designing "engagement power."

    Jiang Wanqing, 松本 理永, Yuto Fujita

    SeriesPR-Driven Marketing "MARKETING+PRUS" [3]
    [Participants Wanted] Dentsu Consulting Inc. × Dentsu Macromill Insight, Inc. Co-hosted Webinar: "No More Hesitation: How to Find New Business Ideas - Let's Explore with a 'Map' and 'Compass'!" Held November 27
    Marketing
    2025/11/13

    [Participants Wanted] Dentsu Consulting Inc. × Dentsu Macromill Insight, Inc. Co-hosted Webinar: "No More Hesitation: How to Find New Business Ideas - Let's Explore with a 'Map' and 'Compass'!" Held November 27

    Dentsu Consulting Inc. and Dentsu Macromill Insight, Inc. are recruiting participants for their co-hosted webinar on Thursday, November 27: "No More Hesitation: How to Find New Business Ideas – Let's Explore with a 'Map' and 'Compass'". There are many factors hindering successful new business creation...

    PR Consulting Dentsu Inc. Launches "PRism Insight," a Unified Management and Analysis Tool for Measuring PR Effectiveness
    Media/Contents
    2025/11/13

    PR Consulting Dentsu Inc. Launches "PRism Insight," a Unified Management and Analysis Tool for Measuring PR Effectiveness

    PR Consulting Dentsu Inc. launched "PRism Insight," a service supporting the measurement of the effectiveness of public relations and PR activities, on Saturday, November 1. Analyzing the quantity and tone of media exposure and evaluating its effectiveness is essential for the development of public relations activities...

    [Participants Wanted] Do! Solutions Webinar "Unraveling 2025 Consumption Analysis & Predicting 2026 Desire Trends from a Desire Perspective" December 5
    Marketing
    2025/11/13

    [Participants Wanted] Do! Solutions Webinar "Unraveling 2025 Consumption Analysis & Predicting 2026 Desire Trends from a Desire Perspective" December 5

    Do! Solutions, an information portal operated by Dentsu Inc. to solve business challenges, will host the webinar "Nikkei Trendy × DENTSU DESIRE DESIGN: Unraveling 2025 Consumption Analysis & 2026 Desire Trends from a Desire Perspective" on Friday, December 5th.

    Gently accompanying diverse readers. The DEI approach to creating the magazine "Hanako".
    Social issue
    2025/11/12

    Gently accompanying diverse readers. The DEI approach to creating the magazine "Hanako".

    From left: Nana Sanada, Editor-in-Chief of "Hanako"; Yukari Akita, Dentsu Inc. This series explores how individuals and organizations practicing "DEI-conscious communication" cultivate a DEI mindset accompanied by literacy and action. This installment features the case of "Hanako," a magazine published by Magazine House. With readers' values diversifying...

    Yukari Akita, 真田奈奈

    Series#DEI Communication [3]
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    Theme Articles

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    Can Marketing "Engage" Both Companies and Society Through the Power of PR? Part 2

    Can Marketing "Engage" Both Companies and Society Through the Power of PR? Part 2

    Marketing
    Yoko Shindo (Dentsu Inc.) × Nagi Yoshida (Photographer) "A new language to cross invisible boundaries"

    Yoko Shindo (Dentsu Inc.) × Nagi Yoshida (Photographer) "A new language to cross invisible boundaries"

    Creative
    "The 78th Dentsu Inc. Advertising Awards Exhibition" Opens at Ad Museum Tokyo on November 7

    "The 78th Dentsu Inc. Advertising Awards Exhibition" Opens at Ad Museum Tokyo on November 7

    Advertisement
    Gently accompanying diverse readers. The DEI approach to creating the magazine "Hanako".

    Gently accompanying diverse readers. The DEI approach to creating the magazine "Hanako".

    Social issue
    Cross Media HR Research Institute Ed. "Companies Where Young Professionals Thrive: The Meaningful Workplaces Edition" Now Available

    Cross Media HR Research Institute Ed. "Companies Where Young Professionals Thrive: The Meaningful Workplaces Edition" Now Available

    Management/Business
    PR Consulting Dentsu Inc. Launches "PRism Insight," a Unified Management and Analysis Tool for Measuring PR Effectiveness

    PR Consulting Dentsu Inc. Launches "PRism Insight," a Unified Management and Analysis Tool for Measuring PR Effectiveness

    Media/Contents
    The Impact of Google Veo 3: How Will Super-Evolved Video Generation AI Transform SNS Video Strategies?

    The Impact of Google Veo 3: How Will Super-Evolved Video Generation AI Transform SNS Video Strategies?

    Customer Experience
    [Call for Participants] "Gamification Conference QUEST" November 21

    [Call for Participants] "Gamification Conference QUEST" November 21

    Idea
    Ensuring Japan Doesn't Become a Country That Can't Afford to Fail: Private-Sector Lunar Exploration, an Unwavering Challenge

    Ensuring Japan Doesn't Become a Country That Can't Afford to Fail: Private-Sector Lunar Exploration, an Unwavering Challenge

    Digital/Technology
    The task people most want to shorten is "deciding what to cook." Could "specialized cooking tools" change the way we cook!?

    The task people most want to shorten is "deciding what to cook." Could "specialized cooking tools" change the way we cook!?

    Insights/Research

    NewsView List

    News
    PR Consulting Dentsu Inc. Launches "PRism Insight," a Unified Management and Analysis Tool for Measuring PR Effectiveness
    Media/Contents
    2025/11/13

    PR Consulting Dentsu Inc. Launches "PRism Insight," a Unified Management and Analysis Tool for Measuring PR Effectiveness

    PR Consulting Dentsu Inc. launched "PRism Insight," a service supporting the measurement of the effectiveness of public relations and PR activities, on Saturday, November 1. Analyzing the quantity and tone of media exposure and evaluating its effectiveness is essential for the development of public relations activities...

    Cross Media HR Research Institute Ed. "Companies Where Young Professionals Thrive: The Meaningful Workplaces Edition" Now Available
    Management/Business
    2025/11/11

    Cross Media HR Research Institute Ed. "Companies Where Young Professionals Thrive: The Meaningful Workplaces Edition" Now Available

    CEATEC 2025 concludes. Battery Supply Chain Council (BASC), alongside 70 participating companies, communicates the present and future of the battery industry.
    Digital/Technology
    2025/11/05

    CEATEC 2025 concludes. Battery Supply Chain Council (BASC), alongside 70 participating companies, communicates the present and future of the battery industry.

    Dentsu Inc. Enters "Measurement Partnership Agreement" with Spotify Japan; Begins Providing SONATA, Spotify's Advertising Effectiveness Measurement Solution
    Marketing
    2025/10/24

    Dentsu Inc. Enters "Measurement Partnership Agreement" with Spotify Japan; Begins Providing SONATA, Spotify's Advertising Effectiveness Measurement Solution

    Namiwa Susumu's "AI Native Marketing: Creating Happy Relationships Between People, Companies, and AI" is now on sale.
    Marketing
    2025/10/24

    Namiwa Susumu's "AI Native Marketing: Creating Happy Relationships Between People, Companies, and AI" is now on sale.

    Seminar / EventView List

    Event
    [Participants Wanted] Dentsu Consulting Inc. × Dentsu Macromill Insight, Inc. Co-hosted Webinar: "No More Hesitation: How to Find New Business Ideas - Let's Explore with a 'Map' and 'Compass'!" Held November 27
    セミナー
    Recruitment in Progress
    Marketing
    2025/11/13

    [Participants Wanted] Dentsu Consulting Inc. × Dentsu Macromill Insight, Inc. Co-hosted Webinar: "No More Hesitation: How to Find New Business Ideas - Let's Explore with a 'Map' and 'Compass'!" Held November 27

    0
    [Participants Wanted] Do! Solutions Webinar "Unraveling 2025 Consumption Analysis & Predicting 2026 Desire Trends from a Desire Perspective" December 5
    セミナー
    Recruitment in Progress
    Marketing
    2025/11/13

    [Participants Wanted] Do! Solutions Webinar "Unraveling 2025 Consumption Analysis & Predicting 2026 Desire Trends from a Desire Perspective" December 5

    0
    [Participants Wanted] Dentsu CXC Webinar: "Japan's Strategy Amid Turbulent US-China Relations: Is the Chinese Market Still Attractive for Japanese Companies?" December 3
    セミナー
    Recruitment in Progress
    Marketing
    2025/11/12

    [Participants Wanted] Dentsu CXC Webinar: "Japan's Strategy Amid Turbulent US-China Relations: Is the Chinese Market Still Attractive for Japanese Companies?" December 3

    0
    "The 78th Dentsu Inc. Advertising Awards Exhibition" Opens at Ad Museum Tokyo on November 7
    イベント
    Recruitment in Progress
    Advertisement
    2025/11/05

    "The 78th Dentsu Inc. Advertising Awards Exhibition" Opens at Ad Museum Tokyo on November 7

    1