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    A New Art Experience for Kids and Moms, Co-Created with "VERY"! What Makes "Immersive" Exhibitions So Appealing?
    Creative
    2026/01/22

    A New Art Experience for Kids and Moms, Co-Created with "VERY"! What Makes "Immersive" Exhibitions So Appealing?

    From left: Kobunsha's Asako Imao, Dentsu Inc.'s Takahiro Noguchi Art has become an accessible presence, experienced not only in museums but through various opportunities. Against this backdrop, Dentsu Inc. and Dentsu Live Inc. produce exhibitions from the perspective of "new venues for experiencing content" through "dentsu Ex...

    Asako Imao, 野口 貴大

    SeriesHow to Create an Exhibition. What is an Exhibition in the "Content × Experience" Era? [3/3]
    The "Local Content Bank" aggregates and organizes video content from local TV stations nationwide.
    2026/01/22

    The "Local Content Bank" aggregates and organizes video content from local TV stations nationwide.

    Members involved in the "Local Content Bank (LCB)"—which aggregates video content from local stations nationwide and visualizes/organizes its appeal—took the stage during the session. They discussed the potential of local content revealed through proof-of-concept experiments.

    Establishing a New Model for Hiring People with Disabilities! 32 Companies Unite as One Team to Challenge Social Awareness
    Management/Business
    2026/01/21

    Establishing a New Model for Hiring People with Disabilities! 32 Companies Unite as One Team to Challenge Social Awareness

    Promoting the employment of people with disabilities has become a critically important theme for companies striving to realize an inclusive society. The Corporate Accessibility Consortium (ACE) is an organization established by the leaders of like-minded companies united in tackling this challenge. "People-centered social transformation..."

    Yoko Iinuma

    What is the effective TV commercial planning that has brought results for Coca-Cola Japan?
    Marketing
    2026/01/21

    What is the effective TV commercial planning that has brought results for Coca-Cola Japan?

    How should TV commercials be utilized based on advertisers' KPIs and challenges? This time, we introduce the case of Coca-Cola Japan, which achieved results by challenging the initiative of "predicting reach and purchasing additional commercial slots at the last minute with Sgree, a service that enables online trading of advertising slots."

    Yusuke Takei, Tetsuya Ikeda, Yuta Takigawa

    SeriesAdvanced TV Lab: Evolving Planning and Effectiveness Measurement Systems [4/4]
    How to Deal with Fake Information? Insights from the Survey on How Consumers Perceive the Information Space
    Digital/Technology
    2026/01/20

    How to Deal with Fake Information? Insights from the Survey on How Consumers Perceive the Information Space

    Based on the "Information Integrity Survey" conducted in February 2025, we will discuss the structural issues facing the information society and the ideal form of a better information environment.

    Mariko Morishita, Seiko Yamasaki, Shinichi Yamaguchi

    SeriesA Space for Collective Thought [1/1]
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    Theme Articles

    Topics
    What is the effective TV commercial planning that has brought results for Coca-Cola Japan?

    What is the effective TV commercial planning that has brought results for Coca-Cola Japan?

    Marketing
    A New Art Experience for Kids and Moms, Co-Created with "VERY"! What Makes "Immersive" Exhibitions So Appealing?

    A New Art Experience for Kids and Moms, Co-Created with "VERY"! What Makes "Immersive" Exhibitions So Appealing?

    Creative
    Japanese anime is racing across the globe! What are the "mechanisms" delivering the charm of these works worldwide?

    Japanese anime is racing across the globe! What are the "mechanisms" delivering the charm of these works worldwide?

    Advertisement
    Over 60% of Consumers Have "Low" Health Awareness!? 8 New Healthcare Clusters

    Over 60% of Consumers Have "Low" Health Awareness!? 8 New Healthcare Clusters

    Social issue
    Establishing a New Model for Hiring People with Disabilities! 32 Companies Unite as One Team to Challenge Social Awareness

    Establishing a New Model for Hiring People with Disabilities! 32 Companies Unite as One Team to Challenge Social Awareness

    Management/Business
    "Go West Chapter II" ~ Now, to NRF EUROPE! (UK Edition)　

    "Go West Chapter II" ~ Now, to NRF EUROPE! (UK Edition)　

    Media/Contents
    Cross-Industry Smart Home Project "HAUS UPDATA". AI provides lifestyle support based on in-home data.

    Cross-Industry Smart Home Project "HAUS UPDATA". AI provides lifestyle support based on in-home data.

    Customer Experience
    FUKAYOMI members are growing! "What Will Future Consumers Desire?" Book Club Report

    FUKAYOMI members are growing! "What Will Future Consumers Desire?" Book Club Report

    Idea
    How to Deal with Fake Information? Insights from the Survey on How Consumers Perceive the Information Space

    How to Deal with Fake Information? Insights from the Survey on How Consumers Perceive the Information Space

    Digital/Technology
    The "Health Dilemma" of Longevity Nation Japan

    The "Health Dilemma" of Longevity Nation Japan

    Insights/Research

    NewsView List

    News
    The "Local Content Bank" aggregates and organizes video content from local TV stations nationwide.
    2026/01/22

    The "Local Content Bank" aggregates and organizes video content from local TV stations nationwide.

    Members involved in the "Local Content Bank (LCB)"—which aggregates video content from local stations nationwide and visualizes/organizes its appeal—took the stage during the session. They discussed the potential of local content revealed through proof-of-concept experiments.

    Released the picture book "Ichiro and Ikkū" created with Ichiro and Dentsu Inc. Donated to elementary schools and libraries in Kobe City.
    2026/01/08

    Released the picture book "Ichiro and Ikkū" created with Ichiro and Dentsu Inc. Donated to elementary schools and libraries in Kobe City.

    Bringing Smiles and Exchange to the Noto Peninsula Earthquake Disaster Area. "Noto Town Boccia Tournament" Event Report
    Social issue
    2026/01/05

    Bringing Smiles and Exchange to the Noto Peninsula Earthquake Disaster Area. "Noto Town Boccia Tournament" Event Report

    Cross-Industry Smart Home Project "HAUS UPDATA". AI provides lifestyle support based on in-home data.
    Marketing
    2025/12/25

    Cross-Industry Smart Home Project "HAUS UPDATA". AI provides lifestyle support based on in-home data.

    The new live culture envisioned by Dentsu Inc. Initiative IP's "UNITE Music Festival 2025." Held December 6th and 7th.
    Media/Contents
    2025/12/24

    The new live culture envisioned by Dentsu Inc. Initiative IP's "UNITE Music Festival 2025." Held December 6th and 7th.

    Seminar / EventView List

    Event
    [Participants Wanted] Do! Solutions Webinar: "The Cutting Edge of Integrated CRM to Enhance Brand Value" - January 27
    セミナー
    Recruitment Closed
    Marketing
    2026/01/08

    [Participants Wanted] Do! Solutions Webinar: "The Cutting Edge of Integrated CRM to Enhance Brand Value" - January 27

    0
    [Call for Participants] Dentsu Inc. × Dentsu Macromill Insight, Inc. Co-hosted Webinar "Changes in Purchasing Behavior Driven by AI" January 21, 2026
    セミナー
    Recruitment Closed
    Marketing
    2025/12/24

    [Call for Participants] Dentsu Inc. × Dentsu Macromill Insight, Inc. Co-hosted Webinar "Changes in Purchasing Behavior Driven by AI" January 21, 2026

    1
    [Call for Participants] Waseda University Institute of Industrial Management Forum "History and Outlook of PR in Japan" January 19, 2026
    セミナー
    Recruitment Closed
    Media/Contents
    2025/12/23

    [Call for Participants] Waseda University Institute of Industrial Management Forum "History and Outlook of PR in Japan" January 19, 2026

    0
    [Call for Participants] Dentsu Inc. Media Innovation Lab × Dentsu Macromill Insight, Inc. Co-hosted Webinar: "The Role of Media Goes Beyond 'Information' — The Expansion and Evolution of Value Seen Through Four Roles" December 17
    セミナー
    Recruitment in Progress
    Media/Contents
    2025/12/01

    [Call for Participants] Dentsu Inc. Media Innovation Lab × Dentsu Macromill Insight, Inc. Co-hosted Webinar: "The Role of Media Goes Beyond 'Information' — The Expansion and Evolution of Value Seen Through Four Roles" December 17

    0