Dentsu Group Announces “AI for Growth 3.0”—AI-Driven Marketing Transformation Enters the “Implementation” Phase
On May 25, 2026, Dentsu Japan (the domestic Dentsu Group) announced “AI for Growth 3.0.” This marks the transition to a phase where the Group will fully “implement” a suite of specialized AI products—incorporating the practical knowledge it has cultivated—into corporate marketing activities.At the launch event held at Dentsu Inc. Hall in Shiodome, Tokyo, the company unveiled the new marketing framework “PSDCA” and the “AI for Growth Suite,” a series of specialized AI products designed to realize it. The full scope of the company’s AI strategy—evolving from the conceptual stage to concrete implementation—was revealed.