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    Exploring Possibilities Beyond "What We Can't Understand" with Students
    Social issue
    2025/10/28

    Exploring Possibilities Beyond "What We Can't Understand" with Students

    The "We Can't Understand Each Other, That's Why" exhibition explored gender-related challenges and the potential for communication beyond "not understanding each other" through various advertising examples. As part of Ochanomizu University's "Summer Program," the dentsu Japan DEI Office held a workshop utilizing this exhibition. This report details the lecture and workshop activities conducted on gender issues.

    Erina Hanzawa

    Traveling between cities and rural areas is becoming a new highlight of Japan travel. Three perspectives to encourage inbound travel to regional areas.
    Marketing
    2025/10/28

    Traveling between cities and rural areas is becoming a new highlight of Japan travel. Three perspectives to encourage inbound travel to regional areas.

    The Japan Brand Survey is a large-scale overseas survey developed by Dentsu Inc. and launched in 2011. Its purpose is to understand the perceptions and actual behaviors of overseas residents regarding Japan as a whole, including inbound tourism, regional revitalization, the food sector, Japanese products, content, values, lifestyles, and social trends.

    Usui Kenta

    SeriesInsights from Overseas Residents in Their 15th Year: Japan Brand Survey 2025 [2]
    In an era where nearly half have a "favorite," what perspectives are essential for advertising and marketing?
    Marketing
    2025/10/28

    In an era where nearly half have a "favorite," what perspectives are essential for advertising and marketing?

    This series introduces content from the opening feature of the "Information Media White Paper 2025." This installment explains the findings and implications from a survey conducted by Dentsu Inc. in September 2024 regarding "favorite activities" and media usage. It explores the impact of having a "favorite" on media exposure, as well as its influence on overall consumption and well-being in daily life.

    Hasegawa So

    SeriesInformation Media White Paper 2025: New Horizons in Communication Shaping the Future [2]
    Is "Scheduled Mindset" Holding Back Japanese Travel? What Defines Today's Travel Mindset?
    Insights/Research
    2025/10/27

    Is "Scheduled Mindset" Holding Back Japanese Travel? What Defines Today's Travel Mindset?

    Dentsu Inc. Desire Design (DDD) is an organization that develops solutions and disseminates information based on the relationship between consumption and desire. Based on the results of the 10th survey conducted in May 2025, DDD's Yasuaki Matsumoto interprets insights surrounding Japanese people's "travel."

    Yasuaki Matsumoto

    SeriesDENTSU DESIRE DESIGN's Approach to Marketing Reconstruction Based on "Theory of Desire" [25]
    Creating "Teams That Keep Growing" ~ How Economics, Human Sciences, and AI Can Drive Productivity Improvement ~
    Management/Business
    2025/10/27

    Creating "Teams That Keep Growing" ~ How Economics, Human Sciences, and AI Can Drive Productivity Improvement ~

    Focusing on digitalization and motivation—the keys to productivity improvement—we explore hints for boosting productivity through "talent management" and "supporting middle management."

    Rie Tanaka, Yosuke Yasuda, Nobuyuki Kaminaga, Michio Ochi

    Series【Global】Accelerating Sustainability & Circular Economy [31]
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    Traveling between cities and rural areas is becoming a new highlight of Japan travel. Three perspectives to encourage inbound travel to regional areas.

    Traveling between cities and rural areas is becoming a new highlight of Japan travel. Three perspectives to encourage inbound travel to regional areas.

    Marketing
    Young people who "want to engage more but can't take that step." The current state of workplace communication where people pass each other by.

    Young people who "want to engage more but can't take that step." The current state of workplace communication where people pass each other by.

    Creative
    In an era where nearly half have a "favorite," what perspectives are essential for advertising and marketing?

    In an era where nearly half have a "favorite," what perspectives are essential for advertising and marketing?

    Advertisement
    Exploring Possibilities Beyond "What We Can't Understand" with Students

    Exploring Possibilities Beyond "What We Can't Understand" with Students

    Social issue
    Creating "Teams That Keep Growing" ~ How Economics, Human Sciences, and AI Can Drive Productivity Improvement ~

    Creating "Teams That Keep Growing" ~ How Economics, Human Sciences, and AI Can Drive Productivity Improvement ~

    Management/Business
    Transforming fan activities. What is the creative e-commerce MeeZium aims for?

    Transforming fan activities. What is the creative e-commerce MeeZium aims for?

    Media/Contents
    The Impact of Google Veo 3: How Will Super-Evolved Video Generation AI Transform SNS Video Strategies?

    The Impact of Google Veo 3: How Will Super-Evolved Video Generation AI Transform SNS Video Strategies?

    Customer Experience
    Kewpie Mayonnaise 100th Anniversary. How to Envision an Exciting "Mayonnaise of the Future"

    Kewpie Mayonnaise 100th Anniversary. How to Envision an Exciting "Mayonnaise of the Future"

    Idea
    Dentsu Inc. Enters "Measurement Partnership Agreement" with Spotify Japan; Begins Providing SONATA, Spotify's Advertising Effectiveness Measurement Solution

    Dentsu Inc. Enters "Measurement Partnership Agreement" with Spotify Japan; Begins Providing SONATA, Spotify's Advertising Effectiveness Measurement Solution

    Digital/Technology
    Is "Scheduled Mindset" Holding Back Japanese Travel? What Defines Today's Travel Mindset?

    Is "Scheduled Mindset" Holding Back Japanese Travel? What Defines Today's Travel Mindset?

    Insights/Research

    NewsView List

    News
    Dentsu Inc. Enters "Measurement Partnership Agreement" with Spotify Japan; Begins Providing SONATA, Spotify's Advertising Effectiveness Measurement Solution
    Marketing
    2025/10/24

    Dentsu Inc. Enters "Measurement Partnership Agreement" with Spotify Japan; Begins Providing SONATA, Spotify's Advertising Effectiveness Measurement Solution

    Dentsu Inc. has signed a 'Measurement Partnership Agreement' with Spotify Japan regarding the measurement and analysis of Spotify advertising, becoming the first global advertising agency to do so. Consequently, Dentsu Inc. and Dentsu Digital Inc. will collaborate with the audio streaming service used by over 696 million people worldwide...

    Namiwa Susumu's "AI Native Marketing: Creating Happy Relationships Between People, Companies, and AI" is now on sale.
    Marketing
    2025/10/24

    Namiwa Susumu's "AI Native Marketing: Creating Happy Relationships Between People, Companies, and AI" is now on sale.

    "Advertising Production Process Management Handbook for Building Sustainable Partnerships [2025 Edition]" Published
    Advertisement
    2025/10/15

    "Advertising Production Process Management Handbook for Building Sustainable Partnerships [2025 Edition]" Published

    Roblox Expands IP Utilization Possibilities: "IP Game Jam Powered by dentsu and GeekOut" Held
    Creative
    2025/09/30

    Roblox Expands IP Utilization Possibilities: "IP Game Jam Powered by dentsu and GeekOut" Held

    Dentsu Inc. Launches "Sports Value Creation Theory" Course for Working Professionals in Graduate School at University of Tsukuba
    Marketing
    2025/09/30

    Dentsu Inc. Launches "Sports Value Creation Theory" Course for Working Professionals in Graduate School at University of Tsukuba