“Gamification Conference QUEST’26” to be held on November 18

SEGA XD CO., LTD., a company engaged in gamification initiatives, and the Gamification Research Institute will host the “Gamification Conference QUEST’26” on Wednesday, November 18. For this second edition, under the theme “Mechanisms That Get You Hooked on This and That,” experts from various fields will take the stage to explore the potential of gamification in everyday life and business.

■Click here for the official Gamification Conference QUEST website

The conference will feature two stages—“Red” and “Blue”—and two areas—“Green” and “Yellow.” In addition to talk sessions featuring former professional gymnast Kohei Uchimura and Tetsuo Katsumata, publisher of Nikkei Cross Trend, the event will include a “Gamification Exhibition” where attendees can see, touch, and experience gamification firsthand, as well as workshops, hands-on game demos, and opportunities for participants to network.

[Main Program] *Titles omitted
14:00–15:00 “The Practice and Science of ‘Engagement’”
Kohei Uchimura (Former Professional Gymnast)
Kiyoshi Asakawa (Professor, Faculty of International Culture and Graduate School of International Culture, Hosei University)
Masato Ito (Representative Director, President, and CEO, SEGA XD CO., LTD.)

5:50 PM – 6:50 PM: Why Do Businesses Need “Heart-Moving Experiences” Now?
~The Latest CX Trends to Accelerate Product Development and Business Growth~
Tetsuo Katsumata (Publisher, Nikkei BP and Nikkei Cross Trend)
Tatsuya Okamoto (Representative, Office Marke Shima / Advisor, Ajinomoto)
Jun Sato (Community Marketing Expert, Yoho Brewing)
Masato Ito (Representative Director, President, and CEO, SEGA XD CO., LTD.)

6:10 PM – 7:00 PM: The Cutting Edge of Cross-Industry “X-tainment”
Kurumi Nagashima (Representative, Tokikill)
Naoya Kawaguchi (General Manager, Growth Business Division, Growth Business Headquarters, Mos Food Services)
Takayu Sasaki (Marketer, Home Care Division, Hygiene & Living Care Business Unit, Kao)
Yukinori Inaba (General Manager, Experience Design Department, SEGA XD CO., LTD.)

Please visit the official website for details on other programs and more.

[Event Overview]
Date and Time: Wednesday, November 18, 2:00 PM – 8:00 PM (Registration begins at 1:00 PM)
Venue: Tokyo Innovation Base 1F (3-8-3 Marunouchi, Chiyoda-ku, Tokyo)
Admission: Free (Advance registration required)
Organizers: Gamification Research Institute, SEGA XD CO., LTD.

■ Click hereto register
*Registration is on a first-come, first-served basis. Registration may close once capacity is reached.
*The event is subject to change or cancellation without prior notice.

[Inquiries]
https://gamification-lab.com/quest/contact/