Customer Experience

The Impact of Google Veo 3: How Will Super-Evolved Video Generation AI Transform SNS Video Strategies?

Video generation AI is rapidly evolving and making a significant impact in advertising and marketing. Using Google's video generation AI model "Google Veo 3" as an example, Dentsu Inc.'s Toshihiro Iyoda and Sohei Mochihara, along with Google's Randy Han, discussed the potential applications of video generation AI in the marketing domain.

Toshihiro Iyoda, Sohei Mochihara, Randy Han

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The purpose of corporate advertising has become clear. What does IR mean in the era of individual investors?

In an era where anyone can become a shareholder, how will IR evolve? How will the relationship between companies and consumers change? We asked Dentsu Inc.'s marketing consultant, Mifu Uenishi, who partners with companies on IR branding, and business producer Kojiro Shikagawa about the future of IR.

Kojiro Kagawa, Miharu Uenishi

IR × Branding in the Age of Individual Investors[1]

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[Call for Participants] "Gamification Conference QUEST" November 21

SEGA XD CO., LTD. will host the "Gamification Conference QUEST" on Friday, November 21. Eighteen top leaders from industry, government, academia, and civil society will take the stage. Through eight sessions, they will share practical approaches for solving social issues and innovating customer experiences.

Offline (Tokyo Innovation Base)
[2025/11/21]

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What defines a media outlet's editorial strength in building trust with readers in this era of information explosion? (Part 2)

Today, information flows not only from mass media but also from corporate owned media and social networks. Facilitated by Yuko Yoshiwa of dentsu Japan, a panel discussion explored media neutrality and media literacy – essential in this era of information overload. Participants included Takeshi Yamawaki, Director of SmartNews Media Lab; Shota Tajima, CEO of StoryHub Inc.; and Taira Fuse-kawa of Dentsu Inc.

Yuko Yoshiha, Takashi Yamawaki, Hira, Nunokawa, Shota Tajima

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Can Mobile Payments Break Down the Barriers to Cashless Adoption for Small and Medium-Sized Stores?

What impact is the major turning point in Japan's cashless payments, driven by cards, having on retailers? In "Cashless Insight 2025," Dentsu Inc.'s Saio Yoshitomi examines Japan's cashless payments from both consumer and retailer perspectives across two parts, offering a comprehensive overview.

Yoshitomi Sairyo

Cashless Insight 2025: Structural Changes in Japan's Cashless Landscape[1]

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[Call for Participants] Do! Solutions Webinar: "The Latest Approach for Companies to Make Fans the Engine of Brand Growth" - November 13

Do! Solutions, an information portal operated by Dentsu Inc. to solve business challenges, is recruiting participants for its webinar "The Latest Approach by Companies Turning Fans into Engines for Brand Growth: The Potential of AI Utilization Unlocked by Vast Fan Understanding Data," to be held on Thursday, November 13.

Online,Zoom
[2025/11/13]

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Future Voice Branding: What AI Agents Bring to the Future of Brands?

With the emergence of generative AI delivering dynamic, real-time interactive experiences, brands are moving beyond traditional customer engagement tools. The advent of generative search engines signals a shift from Search Engine Optimization (SEO) to Generative Search Optimization (GEO).

frog

The Present and Future of Design and Innovation by frog[47]

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NET ViVi Editor-in-Chief on Gen Z's Reality and Content Creation

With a combined social media following of approximately 8.28 million—an overwhelming number even among youth-oriented media—we explore Generation Z's reality and insights for content creation through the initiatives of NET ViVi, the digital edition of Kodansha's women's magazine ViVi.

Anna Tatsuno, Tetsuya Hiramoto

Unlocking a Publisher's Potential Through Keywords[3]

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What is the editorial power of media that builds trust with readers in the age of information explosion? (Part 1)

In today's world, where information proliferates and anyone can become an information disseminator through the spread of social media, isn't the trust in media being questioned anew? To address this question, Yuko Yoshiba of dentsu Japan served as facilitator, while Takashi Yamawaki, Director of the SmartNews Media Research Institute; Shota Tajima, CEO of StoryHub Inc.; and Taira Fuse-kawa of Dentsu Inc. discussed media editorial capabilities and the nature of information dissemination.

Yuko Yoshiha, Takashi Yamawaki, Hira, Nunokawa, Shota Tajima

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Shopping Streets You Can Walk Through on Your Phone? Rakuten Ouchi de Shōtengai's New Shopping Experience That Defies E-Commerce Norms

This time, we introduce "Shopping Street at Home," a digital shopping street jointly developed by Rakuten Group and Dentsu Inc.

Kenji Oda, Monthly CX Editorial Department, Taro Sugawara

Monthly CX[34]

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Can generative AI expand human qualities and connect the world?

Hitachi, Ltd., Dentsu Inc., and Dentsu Digital Inc. have announced "AI for EVERY" as an initiative to solve social issues using generative AI. In this roundtable discussion, the three companies share their perspectives on the potential and future vision of generative AI.

Kazuhito Ochi, Kishimoto Kazuya, Yuta Takahashi, Ochi, Hiroyuki, Takuya Akashi

Hitachi, Ltd. × Dentsu Inc. × Dentsu Digital Inc.: Tackling Social Issues with Generative AI![3]

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As mobile payments become more integrated into daily life, how will Japan's cashless society change?

Japan's cashless payments, driven by cards, seem to be reaching a major turning point. In "Cashless Insight 2025," divided into Part 1 and Part 2, Dentsu Inc.'s Saio Yoshitomi examines Japan's cashless payments from both the consumer perspective and the perspective of stores accepting cashless payments.

Yoshitomi Sairyo

Cashless Insight 2025: Structural Changes in Japan's Cashless Landscape[2]

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Dentsu Inc. Launches "Sports Value Creation Theory" Course for Working Professionals in Graduate School at University of Tsukuba

Dentsu Inc., in collaboration with the University of Tsukuba, will launch the lecture "Sports Value Creation Theory" on October 1st. This course provides working professionals enrolled in graduate programs with practical knowledge and expertise in the sports business.

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Rokt × Rakuten × Mercari: Why "Digital" Retail Media Now?

A panel discussion on the current state and potential of digital retail media was held, featuring Rakuten Group's Shunsuke Hata, Mercari's Daiei Akaboshi, and Rokt's Ken Mishima as panelists, with Dentsu Digital Inc.'s Kenji Chiba serving as moderator.

Shunsuke Hata, Akahoshi Dai, Ken Mishima, Kenji Chiba

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Traveling to a possible future with AI. Perspectives on engaging with technology revealed at the "ITOCHU SDGs STUDIO" exhibition.

We introduce two cases Dentsu Inc. was involved in during 2024 at the "ITOCHU SDGs STUDIO" exhibition operated by ITOCHU Corporation: the special exhibition "Your (Wonder) Future Trip with AI!?" and the permanent exhibition "Earth's Tomorrow Observatory".

Atsushi Otaki, Monthly CX Editorial Department, Koike Hiroshi

Monthly CX[33]

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