“What Are the ‘Nikkei Growth Impact Scores,’ the New Metrics for Corporate Valuation?” Do! Solutions Webinar on November 19

Do! Solutions, an information portal operated by Dentsu Inc. that addresses business challenges, is accepting registrations for a webinar to be held on Thursday, November 19, titled “Toward an Era Where Companies Are Evaluated Based on Their Relationship with Society: What Are the ‘Nikkei Growth Impact Scores,’ a New Metric for Corporate Valuation?”

Today, the perspectives used to evaluate companies extend beyond finance to diverse areas such as branding, sustainability, globalization, digital transformation (DX), and AI. Companies are expected not only to communicate their strengths but also to demonstrate “thought leadership”—by presenting unique perspectives on challenges facing society and their industries and leading the discussion—as well as “co-creation,” which involves generating value together with stakeholders.

In this webinar, we will explore the future of corporate value creation, using the “Nikkei Growth Impact Scores (GIS)”—jointly developed by the Nikkei and Dentsu Inc.—as a starting point.We will explain how to visualize a company’s current position by comprehensively assessing corporate value across five asset categories and 25 indicators, and how to identify the “agenda a company should pursue” within the context of its relationship with society. Furthermore, we will introduce co-creation-based approaches—ranging from the development of thought leadership to strategy, creativity, media, and PR—that lead to enhanced corporate value, accompanied by practical case studies.

[Overview]
Date and Time: Thursday, November 19, 2:00 PM – 3:00 PM
Cost: Free
Format: Zoom Webinar
Registration Deadline: Monday, November 16, 5:30 PM
Capacity: First 500 registrants

■ Clickhere for registration and seminar details

[Program]
Part 1
Nikkei GIS: Evaluating the Interface Between Companies and Society. Corporate Value Creation Enters the Era of Co-Creation
As perspectives on corporate evaluation diversify, it is becoming increasingly important to view corporate value through the lens of a company’s relationships with society and its stakeholders. How can we evaluate the points of contact between companies and society and use them to enhance corporate value? We will explore the background behind the development of the new corporate value metric “Nikkei Growth Impact Scores (GIS),” jointly developed by The Nikkei and Dentsu Inc., and examine the future of corporate value creation.

Part 2:
The Current State of Corporate Value, Which Cannot Be Measured by Economic Rationality Alone
~Priority Agendas Identified by Nikkei GIS and Practical Analysis Case Studies~
This session explains how to comprehensively assess corporate value through the “Nikkei Growth Impact Scores (GIS)”—comprising 5 asset categories and 25 indicators—and visualize a company’s strengths, challenges, and competitive advantages. Using actual analysis examples, it introduces key points for identifying priority areas and agendas for enhancing corporate value, accompanied by practical case studies.

Part 3:
—Nikkei and Dentsu Inc. Discuss Corporate Value Creation and the Potential of “Co-Creation”
How can the challenges and agendas identified through analysis using “Nikkei Growth Impact Scores (GIS)” be translated into concrete actions to enhance corporate value? This session introduces specific methodological approaches for forging new relationships with society, including the development of thought leadership and co-creative communication that engages stakeholders.

Part 4:
—Service Overview and Q&A
While reviewing the day’s content, we will introduce the Nikkei × Dentsu Inc. service framework, which supports companies from visualizing corporate value to identifying challenges and agendas, and ultimately implementing concrete measures. We will also address questions and concerns raised by participants.

[Speaker Profile]
, Dentsu Inc., Senior Marketing Director
Fujiko Yamanaka
From the perspective of corporate branding through forward-looking co-creation, she leads the development and implementation of the “Nikkei Growth Impact Scores” service—a collaborative initiative with The Nikkei. Drawing on her experience in marketing for foreign-affiliated toiletries and cosmetics companies, as well as corporate brand consulting, she has been involved in a wide range of marketing activities, including the launch and operation of organizations undergoing digital transformation (DX), talent development, and the design of skills-enhancement training programs.

Dentsu Inc., Dentsu Media Innovation Lab, Senior Research Director
Rie Sakakibara
After working at a bank, she joined Dentsu Inc. She conducted research on advertising and corporate value in the think tank division. After working in the media division, she is currently responsible for research and analysis of consumers’ media and information behaviors at the Dentsu Media Innovation Lab.In the joint project with the Nikkei Inc., “Nikkei Growth Impact Scores,” she is primarily responsible for service line development and client proposals. She serves as a lecturer for the Japan Marketing Association’s “Information Media White Paper 2026 Seminar” and the Japan B2B Advertising Association’s “B2B Communication University.”

Nikkei Advertising Research Institute, Head of Research
Wataru Murayama
Since April 2025, he has served as Research Director at the Nikkei Advertising Research Institute, driving the institute’s research activities. Specializing in corporate brand value and advertising effectiveness, he leads initiatives such as the Advertising Trends Survey and the Corporate Image Research Group. Until March 2025, he served as Chief Data Strategist for Media Business at the Nikkei Inc., where he was responsible for data analysis. In 2019, he received the Newspaper Association Award in the Management and Operations category for the “Nikkei Inc. Declaration on the IoT Transformation of Newspaper Advertising.”He also spoke at the event “The New Role of Corporate Advertising as Revealed by the 2026 Advertising Trends Survey—Communication Based on Trust and Empathy to Enhance Brand Value—(Co-hosted by the Japan Advertising Association and the Nikkei Advertising Research Institute).”

The Nikkei, Inc. — Toshihiko Iino, General Manager,

After joining The Nikkei, Inc., he spent over 15 years in advertising sales, handling clients in the information and communications, materials and energy, and government and public sectors.From 2022, he concurrently served on the B.League project for two years. Since 2025, as part of the Content Design Unit, he has been responsible for planning and managing projects focused on solving social issues—such as the NIKKEI GX Conference, the NIKKEI Drug Discovery Ecosystem Summit, and the Nikkei Regional Revitalization Forum—and is driving various initiatives forward as a project leader.