Management/Business

Why does a “festival of design and art” work for business development?

A diverse range of companies are beginning to choose “DESIGNART TOKYO” as a strategic move for business expansion. Why has this “festival of design and art” become a new strategic initiative for businesses? We spoke with Akio Aoki, CEO of DESIGNART, and Ryosuke Sakaki, a Creative Director at Dentsu Inc. who has supported numerous corporate exhibitors.

Akio Aoki , Sakaki Ryosuke

The Future Envisioned by DESIGNART × Dentsu Inc. [1/1]

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Suzuki Transforms the Organizational Culture of Its 1,000-Strong R&D Department

Interview video discussing the initiatives of both companies: Many Japanese companies face challenges related to “organizational culture” and “developing people.” This concern is particularly acute in the manufacturing sector, where the passion of frontline workers directly impacts product quality. Suzuki’s R&D department was facing precisely this barrier. The key to breaking through...

Katsuhiro Kato, Taku Kadono, Shingo Yamahara, Shinichiro Fujimoto

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What is the accompanying support model implemented with Takara Standard?

The importance of technology as a source of corporate competitiveness has never been greater. Yet, in reality, many companies struggle to fully connect R&D (research and development) outcomes to their business. When R&D, business management, and marketing remain disconnected, valuable technologies risk being buried. That's why Dentsu Inc. launched "R&D For Growth," a practical support program that connects a company's technological value to business creation.It brings new perspectives to companies and guides them toward R&D transformation. Here, using the case of Takara Standard's Panel Division, we delve into Dentsu Inc.'s unique approach and the reality of its accompanying support.

Shinji Takatsuki, Keita Makikusa

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Common traits of successful Japanese companies in India and the competitive edge of Dentsu Inc. and Dream Incubator Inc.

India boasts the world's largest population and a rapidly growing market. While attractive to companies, its sheer size, population scale, and market complexity present significant challenges, requiring sophisticated localization strategies for entry. To address this, Dentsu Inc. and Dream Incubator Inc. launched "Go-to-India Solutions" – a solution leveraging local consumer insights and business production capabilities to support Japanese companies entering the Indian market and developing new businesses there.In India, where diversity and rapid growth intersect, we explore a new form of co-creation that supports corporate challenges.

Takuya Kagata, Yuki Kasai, Tsuyoshi Morimoto, Itaru Nishioka

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March 2026 Trend Words

"Living wage" reflects corporate values, while "journaling" unlocks individual creativity. A growing movement is prompting companies and individuals to reexamine their inner workings and question the true sources of value. Equally significant are emerging trends in experience design driven by data and technology, such as "query fanout" where AI reshapes search experiences and "FAST" transforming viewing habits. Here are five keywords to sharpen your marketing focus.

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Make CRM a "Management Agenda." In the AI era, thorough customer experience will determine corporate growth!

(From left) Professor Satoshi Akutsu, Hitotsubashi University Graduate School; Tsuyoshi Miyashita, Dentsu Consulting Inc. The accelerating pace of digitalization is rapidly transforming the business environment. Among these changes, the pervasive adoption of AI stands as the most significant factor reshaping every business scenario, from marketing to sales...

Satoshi Akutsu, Tsuyoshi Miyashita

Thinking with the Right Brain and Left Brain: The Future of Advertising Agencies and Consulting Firms [12/12]

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The 125th-Year Challenge: Nisshin Seifun Transforms into a "Food Culture Innovation Company"

Nisshin Seifun, supporting Japan's flour milling industry for 125 years since its founding. Boasting the top share in commercial flour and expanding its technology overseas, the company's challenge at this milestone was not merely a commemorative project. It was an initiative that delved into the essence of management: redefining its "desired future state" with an eye on future growth.

Yoshikawa Hayata, Kojiro Kagawa

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The reality witnessed in the Amazon. Why companies participating in COP30 are acting now.

The international climate change conference "COP30" was held in Belém, Brazil, in November 2025.Held near the Amazon, COP30 brought together diverse stakeholders from around the world—government officials, businesses, and civil society organizations. At SHIBUYA COP, held after COP30, participating companies discussed what unfolded on the ground and what insights attendees brought back.

Takashi Araki

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Messages become "delivered" through a PR perspective

Dentsu Inc. Messaging Partners is a specialized team responsible for crafting corporate philosophies—such as purpose, mission, vision, and values—as well as speechwriting for top executives. This time, we introduce how to effectively deliver top-level messages.

Shingo Ishikawa

The Cutting Edge of "Messaging" That Supports the Power of Top Management's Words [4/4]

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What is a Talent Strategy that Drives Business Transformation? The Case for "Global Internships"

Attention is focusing on highly skilled foreign talent to ensure diversity and workforce availability. Amidst this, Transcend-Learning, in collaboration with the Osaka Restaurant Association, launched a groundbreaking internship program in 2025. Its name: "Global Internship..."

Takuji Ichiyama, Jiang Wanqing, Akira Masuyama

Not just advertising! Dentsu Inc. professionals who run alongside companies and businesses [4/4]

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Why Dentsu Inc.'s "Company-Wide" Organizational Development Drives Growth: How Its Expanding "Recruitment Branding" Service Directly Leads to Corporate Transformation

※This article is a partially edited version of content originally published on November 19, 2025, in "Japan Innovation Review." From left: Dentsu Inc. "Recruitment Branding Experts" Kento Masuda, Mihoko Nishii, and Shun Iwabe "Promoting Human Capital Management..."

Masuda Kento, Nishii Mihoko, Shun Iwabe

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There is no better tool for connecting physical and mental health with society.

We spoke with Junichi Kawai, who connected with the world through swimming and now stands at the forefront of policy as Commissioner of the Japan Sports Agency. We asked him what his own sports experiences brought him, why competitions transform people, and how Japanese society should engage with sports moving forward.

Junichi Kawai, Dai-Nichi Co., Ltd. Ohinata Kuniko, Bunichi Katsumi

Visualizing the value of sports. "Sports Future Research Notes" [3/4]

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Connecting words creates a map. How to craft top messages that guide companies toward the future.

Dentsu Inc. Messaging Partners is a specialized team responsible for crafting corporate philosophies—including purpose, mission, vision, and values—as well as speechwriting for top executives. This time, we introduce how to create top-level messages.

Marie Kobayashi

The Cutting Edge of "Messaging" That Supports the Power of Top Management's Words [3/4]

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Is your "strategy" distorted?

Recommended by a friend who's a company president, I picked up Noriyuki Itami's "The Logic of Business Strategy (5th Edition)" (Nikkei Bunko). I couldn't find it on my home bookshelf, but I think I read an older version, and since it's the first "bunko" edition in the series, I started reading it casually. Turns out, it was quite the substantial work.

Sōo Yamada

【Continued】Local Gurgle [204/205]

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Proposing actions that engage people unfamiliar with social issues and allow them to tackle challenges with a smile.

Koichi Kaneda, Chair of the Selection Committee for the 78th Dentsu Inc. Advertising Awards SDGs Special Prize, and committee member Shiro Oguni introduced the winning entries while discussing key points future sustainability advertising should pursue.

Koichi Kaneda, Shiro Oguni

Tips for Creating Sustainable Advertising Are Here! ~ Advertising Dentsu Inc. Award SDGs Special Prize [6/7]

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