Management/Business

Why a Startup Specializing in Short Dramas Entered the B2B Market Through a Collaboration with Dentsu Inc.

From left: Takayuki Nagasawa of Dentsu Digital Inc., Fuga Sawada of emole, and Ryo Ishikawa of the Dentsu Group. The short drama market is expanding rapidly worldwide. Looking at Japan alone, the domestic market size is estimated to reach approximately 150 billion yen by 2026 (*), and it is poised to rival the film market...

Fuga Sawada, Takayuki Nagasawa, Ryo Ishikawa

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“What Are the ‘Nikkei Growth Impact Scores,’ the New Metrics for Corporate Valuation?” Do! Solutions Webinar on November 19

Do! Solutions, an information portal operated by Dentsu Inc. that addresses business challenges, is accepting registrations for a webinar to be held on Thursday, November 19, titled “Toward an Era Where Companies Are Evaluated Based on Their Relationship with Society: What Are the ‘Nikkei Growth Impact Scores,’ the New Metrics for Corporate Value Assessment?”

Online (Zoom)
[2026/11/16]

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Regional Talent Recruitment and Development in an Era of Population Decline—What Does the Future Hold with AI?

Under the theme “Regional Talent Recruitment and Development in an Era of Population Decline: What Does the Future Hold with AI?” Professor Shinji Fujioka of the University of Industrial Efficiency, Ryuta Tsuji, CPO/CAIO of Midas, and Rie Tanaka of Dentsu Live Inc. engaged in a discussion.

Shinji Fujioka, Ryuta Tsuji, Rie Tanaka

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“Partner with Startups, Not Go It Alone”: Exploring Tips for Collaboration Between Manufacturing SMEs and Startups—November 4 in Osaka: upCRAFT OSAKA

“upCRAFT OSAKA,” a program designed to promote collaboration between manufacturing companies and startups, is currently accepting applications for the event “Rather Than Doing It Ourselves, Partner with Startups: New Business Ventures for Small and Medium-Sized Manufacturing Companies—A Discussion with Large and Mid-Sized Manufacturers,” to be held on Wednesday, November 4, at the Dentsu Inc. Kansai Office (Grand Green South Building, 20th Floor) in Osaka.

Online (その他のオンラインツール)
Offline (電通関西オフィス（グラングリーン大阪パークタワー20F）)
[2026/11/04]

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Where Do Companies Start? Two “DOs” Revealed at the Global Nature Positive Summit 2026

The “Global Nature Positive Summit 2026” was held in Kumamoto in July 2026. Through this summit, we will explore how companies can approach nature-positive initiatives.

Yurika Mori, Yuka Sawai

Dentsu Inc. and the Fun Nature Positives [3/3]

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“Dentsu Inc.’s Approach to Leveraging the ‘Future’ to Drive New Growth” – Do! Solutions Webinar on October 29

Do! Solutions, a problem-solving marketing information site operated by Dentsu Inc., is accepting registrations for a webinar to be held on Thursday, October 29, titled “Creating New Growth with Dentsu’s Approach to Utilizing the ‘Future’: Exploring and Visualizing Growth Opportunities Using Over 100 ‘Signs of Change’ and AI.”

Online (Zoom)
[2026/11/01]

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Bring fan culture to investing. Funds’ strategy to overturn conventional wisdom through finance × community

Startups achieve dramatic growth by identifying societal pain points and needs, turning them into businesses, and scaling them up. Since startups are generally expected to grow rapidly in a short period, they must secure the business resources—people, materials, and capital—as quickly as possible. Therefore, they must drive their business forward by fully utilizing not only internal resources but also external ones. And sometimes, the insights and experience of employees seconded from other companies can support that growth.

Yuichiro Fujita, Yoshiaki Takai

The BUDDIES [3/3]

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Don’t let a CEO’s vision remain just an “idea.” Use “science” to evolve your organization and sales.

Startups achieve dramatic growth by identifying societal pain points and needs, turning them into businesses, and scaling them up. Since startups are generally expected to grow rapidly in a short period of time, they must secure the business resources—people, materials, and capital—as quickly as possible. Therefore, they must drive their business forward by fully utilizing not only internal resources but also external ones. And sometimes, the insights and experience of employees seconded from other companies can be the key to supporting that growth.

Naotaro Hisashi, Kyohei Handa

The BUDDIES [2/3]

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The untold story of the “supporters” driving the vision of the rapidly growing Heralbony

Startup companies achieve dramatic growth by identifying societal pain points and needs, turning them into businesses, and scaling them up. Since startups are generally expected to grow rapidly within a short period, they must secure the business resources—people, materials, and capital—as quickly as possible. Therefore, they must drive their business forward by fully utilizing not only internal but also external resources. And sometimes, the insights and experience of employees seconded from other companies can be instrumental in supporting that growth.

Takaya Matsuda, Shota Gen'ōen

The BUDDIES [1/3]

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What Is the Essence of Integrity? A Dialogue Between Business and Philosophy

Integrity is highly valued in Western business management and is considered a fundamental concept taught in MBA (Master of Business Administration) programs. However, embedding this Western-derived concept within Japanese companies is by no means easy. What does integrity-driven management bring to a company, and how does it transform it?Through a dialogue between Yoshimasa Watabiki (Director, Representative Executive Officer, and Executive Vice President of the Dentsu Group), who is leading this reform, and philosopher Takahiro Nakajima (Professor at the University of Tokyo), who explores how people can “transform together,” we explore practical knowledge for incorporating philosophy into management—from codes of conduct centered on integrity to methods for generating profits, and even the evaluation and development of employees.

Takahiro Nakajima, Yoshimasa Watabiki

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Retail investors “don’t look at things based on numbers alone.” So, how should we approach them?

Now that the general public is becoming a key stakeholder in IR activities, how should companies engage with individual investors? With the new NISA system gaining traction, investing has become more accessible to the average person. The total number of individual shareholders in Japan has now exceeded 80 million...

Yasumi Minato, Yu Maeda

IR × Branding in the Age of Individual Investors [2/2]

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Incorporating the Concept of “Memorial Services” into Management Decisions: How We Bring Things to a Close Shapes a Company’s Future

An experimental exploration of the essence of the challenges faced by business professionals, viewed through the lens of Shōkei Matsumoto, a Buddhist monk and philosopher. We welcomed Yuko Kitakaze of Dentsu Group GCSO as our guest and, following our previous discussion on “Integrity,” engaged in a dialogue on the theme of “Management Decisions and Commemoration.” It is no exaggeration to say that corporate management consists of a continuous series of “decisions.” Ms. Kitakaze explains that a decision is “deciding what not to do.”Management “decisions” and Buddhist “memorial services.” What insights into corporate growth emerge from their commonalities? In an era of increasing uncertainty, we present a dialogue where contemporary management challenges intersect with Buddhist thought.

Shokei Matsumoto, Yuko Kitakaze, Teisuke Ido

Buddhist Philosopher × Business Executive: “A Dialogue on the Future of ◯◯◯◯” [2/2]

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[Call for Participants] Webinar Hosted by PR Consulting Dentsu Inc.: “What Is a ‘Company-Wide Response’ to Protect Your Company from Ransomware Attacks? — Learning from Case Studies: Collaboration and Preparedness Across Technology, Public Relations, and Management” — To Be Held on September 16

PR Consulting Dentsu Inc. is accepting registrations for the webinar “What Is a ‘Company-Wide Response’ to Protect Your Company from Ransomware Attacks? — Learning from Case Studies: Collaboration and Preparedness Across Technology, Public Relations, and Management,” to be held on Wednesday, September 16.

Online (Teams)
[2026/09/15]

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“Opening a sake brewery that has been closed for 200 years to the community.” What is this unprecedented, integrated brand experience design?

Our guest is Satoshi Hamamoto, a spatial producer at Dentsu Live Inc. He will present a case study of the “&KASEN Project,” which opens the 200-year-old “Tamura Sake Brewery” in Fussa City, Tokyo, to the public. Dentsu Live Inc. proposed and built an integrated brand experience spanning all touchpoints—including facility development, the launch of food and beverage operations, merchandise development, the commercialization of guided tours, and PR strategies.

Satoshi Hamamoto

Events Can Contribute to BX! —Dentsu Live Inc.: Pioneering the Future with Expertise and Creativity [5/5]

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Corporate “Integrity” is Connected to “Karma”: Seeking Insights for Management in Buddhist Thought

An experimental series exploring the essence of the concerns faced by business professionals from the perspective of Shōkei Matsumoto, a Buddhist monk and philosopher. In this episode, we welcomed Yuko Kitakaze, Global Chief Sustainability Officer (GCSO) of the Dentsu Group, as our guest for a dialogue on the theme of “Corporate Integrity.”What are the commonalities between corporate “integrity” and the Buddhist concepts of “karma” and “body, speech, and mind”? What insights into management emerge from these connections? In an era of growing uncertainty, we present a dialogue where contemporary management challenges intersect with Buddhist philosophy.

Shokei Matsumoto, Yuko Kitakaze, Teisuke Ido

Buddhist Philosopher × Business Executive: “A Dialogue on the Future of ◯◯◯◯” [1/2]

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