An exhibition commemorating the 80th anniversary of the magazine’s founding, titled “80 Years of ‘The Times’ as Seen by Dentsu-ho,” will be held starting November 6.

Dentsu Inc. and DENTSU CORPORATE ONE INC., in collaboration with the Hideo Yoshida Memorial Foundation, will host the exhibition “80 Years of ‘The Times’ as Seen by the Dentsu-ho,” commemorating the 80th anniversary of the publication of the “Dentsu-ho,” at Ad Museum Tokyo (Minato Ward, Tokyo) from Friday, November 6, 2026, through Saturday, November 28, 2026.

This exhibition divides the period from 1946—shortly after World War II—to the present into six eras, showcasing the changes in people’s daily lives alongside the creativity that emerged in each era, including ideas and innovations in advertising and marketing. Admission is free.

<ABOUT “80 Years of ‘The Times’ as Seen by Dentsu-ho”>
“Dentsu-ho” was first published in February 1946 as an advertising industry newspaper during the postwar reconstruction period. Today, as a web-based information media outlet with the theme “What is creativity that improves society?,” it provides perspectives and insights for thinking about the future.

This exhibition curates the 80 years that “Dentsu-ho” has observed and documented, focusing on changes in consumers’ lifestyles and the lens of creativity. With the message, “Creativity has existed in every era,” it traces the ideas generated by people and companies throughout various eras—from the ingenuity of the immediate postwar period, when resources were scarce, to the present day, where AI has become an integral part of daily life. The exhibition aims to provide a space where visitors can engage with the ingenuity of the past and use it as a starting point for contemplating the future of society.

<Exhibition Overview>
Title: Dentsu-ho 80th Anniversary Exhibition: “80 Years of ‘The Times’ as Seen by Dentsu-ho”
Dates: November 6 (Fri) – November 28 (Sat), 2026
Hours: 12:00 PM – 6:00 PM (Closed on Sundays and Mondays)
Venue: Ad Museum Tokyo Library Space (B1F, Caretta Shiodome, 1-8-2 Higashi-Shimbashi, Minato-ku, Tokyo)
https://www.admt.jp/library/
Admission: Free
Gift: Visitors may take home a free booklet summarizing the exhibition content as a catalog.
Organizers: Hideo Yoshida Memorial Foundation (Public Interest Incorporated Foundation) / Dentsu Inc., DENTSU CORPORATE ONE INC.
In cooperation with: Dentsu Inc. Media Innovation Lab

<About Ad Museum Tokyo>
Ad Museum Tokyo is a museum dedicated to advertising, operated by the Hideo Yoshida Memorial Foundation.It opened in December 2002 at Caretta Shiodome in Shiodome, Tokyo, and underwent a complete renovation in December 2017. Since its opening, the museum has welcomed over 2 million visitors. It houses a collection of approximately 330,000 items related to advertising from the Edo period to the present day. In the museum’s library, visitors can browse books on advertising and marketing, as well as search and view the digital archive of advertising works.
https://www.admt.jp/