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The Relationship Between How to Fly and Active Learning

The “Active Learning: How About This?” Institute is celebrating its 10th anniversary. In this series, our members will share their discoveries and the changes they’ve observed through their involvement in education in a relay column format.

Hidetoshi Kurashige

Active Learning: How About This? Research Institute ~ 10th Anniversary Relay Column [5/5]

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How Do We Discover “Invisible Insights”? ~How to Uncover “Insights” Buried in Information~

I’ll share key points for using AI to uncover “hidden insights” and tips for identifying insights that truly resonate and transforming them into strategic narratives.

Emi Nobukuni, Daigoro Nishimura

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Are you mixing things up with the “unfamiliar”?

The "Active Learning: How About This? Research Institute" is celebrating its 10th anniversary. In this series, each member will share their discoveries and the changes they have observed through their involvement in education in a relay column format.

Seki-shima Akie

Active Learning: How About This? Research Institute ~ 10th Anniversary Relay Column [4/5]

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The 22nd "AC Japan Student Advertising Award" Ceremony Held

On Wednesday, March 25, AC Japan held the awards ceremony for the 22nd "AC Japan Student Advertising Awards" at Scramble Hall in Shibuya, Tokyo.

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What does Dentsu Inc. envision as innovation in TV commercials?

Yasuki Boku from the MC Transformation Bureau discusses the current state of TV commercials and Dentsu Inc.’s vision for innovation in this medium.

Park Tae-hee

Advanced TV Lab: Evolving Planning and Effectiveness Measurement Systems [6/6]

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The Mizuho Corporate Branding Project: A Journey That Began with a Reinterpretation of “Blue”

I would like to introduce a corporate branding campaign centered on Mizuho Financial Group’s tagline, “Challenge with Blue.”

Kokaku Iya, Kentaro Mito

Solving Future Challenges This Way by Future Creative Center [28/28]

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What is needed to implement “PR-driven co-creative marketing”?

Our guest was Tomoko Tagami, CEO of Synergy, a consulting firm that leads business growth through social innovation. She discussed trends observed from the various PR awards she has judged, as well as what is required for “PR-driven co-creative marketing.”

Tomoko Tagami, Yasuo Takei, Jiang Wanqing

PR-Driven Marketing "MARKETING+PRUS" [4/4]

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Transforming Both Training and Classroom Instruction: A Proposal for PLAY FIRST, Starting with Play

The "Active Learning: How About This?" Research Institute is celebrating its 10th anniversary. In this series, our members will share their discoveries and the changes they’ve observed through their involvement in education in a relay column format.

Toru Oyama

Active Learning: How About This? Research Institute ~ 10th Anniversary Relay Column [3/5]

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A form of "support" born from love for soccer, transcending conventional advertising norms.

This series introduces Dentsu Inc.'s internal projects and people who work based on the theme "Turning Passion into Power," starting from employees' personal interests and passions. We spoke with Shinya Izumi of Kirin Holdings and Dentsu Inc.'s Kenta Isshiba, who supports the company's initiatives, about the reality of work where passion becomes power.

Shinya Izumi, Kenta Isshiba

Turn Your Passion into Power—Starting "BUKATSU"! [6/6]

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"2025 Japan Advertising Expenditures Analysis"──Exceeding 8 Trillion Yen for a Record High. Internet Advertising Expenditures Surpass 50% of Total Composition

"2025 Japan Advertising Expenditures" has been released. From the record-high advertising expenditure of 8.0623 trillion yen, Rikichiro Morinaga of Dentsu Inc. Media Innovation Lab and Mikio Takamatsu of CARTA HOLDINGS, INC explain the changes in the advertising markets for Internet, the four mass media outlets, and promotional media.

Rikuichiro Morinaga, Mikio Takamatsu

Japan's advertising expenditure [13/13]

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Common Ground Between Education and Business Revealed Through a Decade of Evolution

The Active Learning: How About This? Research Institute celebrates its 10th anniversary. In this series, members will share discoveries and changes they've observed through their educational work in a relay column format.

Chihiro Noda

Active Learning: How About This? Research Institute ~ 10th Anniversary Relay Column [2/5]

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The 79th Dentsu Inc. Advertising Awards are now accepting entries.

Entries for the 79th Dentsu Inc. Advertising Awards opened on Monday, March 2. The submission deadline is Wednesday, April 1, at 5:00 PM.

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Visualizing the effectiveness of audio advertising. What is the new solution "SONATA"?

SONATA was introduced to make Spotify advertising more effective, visualizing everything from store visit rates to contribution to purchases. This article explores how SONATA's features expand the possibilities of audio advertising.

Atsushi Kawada, Hiroaki Inaba

Spotify Opens the Future of Audio Advertising [4/4]

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What's the Difference Between "Praise" and "Recognition"?

Celebrating its 10th anniversary, the Active Learning "What About This?" Research Institute. In this series, members will share discoveries and changes they've observed through their involvement in education in a relay column format.

Megumi Tatebayashi

Active Learning: How About This? Research Institute ~ 10th Anniversary Relay Column [1/5]

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LGBTQ+ and Advertising Expression: Insights for Better Creativity from Guideline Implementation

As part of its efforts to promote LGBTQ+ inclusion in the advertising industry, dentsu Japan released the guidebook "Advertising and LGBTQ+" for advertising creators in June 2025. This guideline addresses considerations for diverse sexual minorities in advertising expression, as well as...

Yoko Iinuma, Yu Sugiyama

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