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Winners Announced for the 79th Dentsu Inc. Advertising Awards; Grand Prize Goes to Otsuka Pharmaceutical
Otsuka Pharmaceutical was selected as the Grand Prize winner at the 79th Dentsu Inc. Advertising Awards. The Grand Prize is awarded to advertisers who have achieved particularly outstanding results across their entire range of advertising activities, and this marks the company’s third time receiving the Grand Prize. This year, the company received the top awards in the “Print Advertising” and “Film Advertising” categories, as well as two Gold Awards and seven Silver Awards.
■Click here for the press release regarding this matter
The two top awards won by Otsuka Pharmaceutical, recipient of the Grand Prize
■About the Selection Process for the 79th Dentsu Inc. Advertising Awards
A total of 1,345 entries were submitted. Eligible entries were advertising communications conducted between April 2025 and March 2026 (for the “Brand Experience” and “Area Activity” categories, the period was March 2025 to March 2026).Reflecting the diversification of advertising communication, a wide range of entries were submitted from across the country—ranging from highly meaningful campaigns that resonate with people’s hearts while leveraging long-standing communication assets to those that utilize the latest technologies to design innovative experiences.
During the selection process, the top prizes—including Grand Prize, Gold Prize, and Silver Prize—were first awarded across a total of seven categories: “Print Advertising,” “Audio Advertising,” “Film Advertising,” “OOH Advertising,” “Brand Experience,” “Area Activities,” and “Innovative Approach.” Additionally, Regional Advertising Awards and Runner-up Regional Advertising Awards were selected for the three regions of Nagoya, Kyushu, and Hokkaido, along with the SDGs Special Award and the SDGs Special Award for Excellence.Next, special awards were selected based on three criteria—“For Influence,” “For Continuation,” and “For Good”—and were granted only when entries were recommended as representative of the year and worthy of recognition for the future, subject to approval by the Chair and Vice Chair. Finally, the Grand Prize, Gold Prize, and Silver Prize winners were used to determine the Overall Prize, thereby finalizing the 64 winning entries.
■The 79th Dentsu Inc. Advertising Awards Ceremony
The overview of the awards ceremony is as follows.
[Award Ceremony Overview]
Title: 79th Dentsu Inc. Advertising Awards Ceremony
Date and Time: Tuesday, September 15, starting at 3:00 PM
Venue: Grand Prince Hotel New Takanawa, International Hall Pamir
*Live online streaming planned (available via private YouTube link)
■ List of Advertisers for the Grand Prize, Top Prize, and Special Prize
[Grand Prize] Otsuka Pharmaceutical
[Grand Prize for Print Advertising] Otsuka Pharmaceutical
[Best Audio Advertisement Award] Ajinomoto
[Best Film Advertising Award] Otsuka Pharmaceutical
[Best OOH Advertising Award] Sony Interactive Entertainment
[Best Brand Experience Award] Denny’s Japan
[Best Area Activity Award] Suntory Holdings
[Grand Prize for Innovative Approach] XING
[Special Award] Dai-Nichi Co., Ltd. Pyrethrum
[SDGs Special Award] Poplar Publishing / Isuzu Motors / Suzuki / SUBARU / Daihatsu Motor / Toyota Motor Corporation / Nissan Motor / BYD JAPAN / Honda Motor Co., Ltd. / Mazda / Mitsubishi Motors
■About the Dentsu Inc. Advertising Awards
The Dentsu Inc. Advertising Awards, established in December 1947 (Showa 22), are Japan’s oldest comprehensive advertising awards.Administered by the “Dentsu Advertising Awards Council,” the awards aim to broaden the scope of problem-solving by advertisers and contribute to the development of Japan’s industry, economy, and culture by honoring advertisers who have demonstrated outstanding advertising communication. Selection is conducted by a panel of approximately 500 judges comprising advertisers, media companies, creators, and experts from across the country.
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