Creative

Why does a “festival of design and art” work for business development?

A diverse range of companies are beginning to choose “DESIGNART TOKYO” as a strategic move for business expansion. Why has this “festival of design and art” become a new strategic initiative for businesses? We spoke with Akio Aoki, CEO of DESIGNART, and Ryosuke Sakaki, a Creative Director at Dentsu Inc. who has supported numerous corporate exhibitors.

Akio Aoki , Sakaki Ryosuke

The Future Envisioned by DESIGNART × Dentsu Inc. [1/1]

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Isuzu’s Challenge to Create a “Mobility Experience Like Nothing You’ve Ever Seen”

In 2025, the Japan Mobility Show (JMS) was a celebration of mobility featuring a record-breaking 522 participating companies and organizations. While companies showcased their cutting-edge mobility solutions, the Isuzu Group stood out by creating an “experiential” space themed around the future of mobility...

Yasuyuki Maeda, Yamada Ginga, Yoshio Makusa, Tomoya Morohoshi, Risa Kashiwagi

How to Create an Exhibition. What is an Exhibition in the "Content × Experience" Era? [5/5]

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Ideas are born from experiences within a 5-meter radius. Iida Yō's Creative Problem Solving

How can Dentsu Inc.'s creative capabilities contribute to the ever-evolving field of CX (Customer Experience)? This series features insights from members of Dentsu Inc.'s CX specialist unit, the "CXCC" (Customer Experience Creative Center). It is published in...

Iida You, Monthly CX Editorial Department

Monthly CX [37/37]

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The 7 Principles of Good Apps ⑦: Visually Convey the Worldview You Want to Share

In this series, we interview Fulla Inc., which collaborates with Dentsu Inc. on app development, to discuss the "7 Principles of Good Apps." This installment explains "7 Principles of Good Apps ⑦: Visually Convey the Worldview You Want to Share."

Masashi Yamasaki

App Reference Book [7/7]

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The Challenge of the Minato Ward × LAVENDER RING Co-creation Project: "High School Student Idea Festival"

Cancer is a "common" disease affecting one in two Japanese people. While information on treatment and prevention is increasingly available, lingering prejudice remains an area where understanding for those affected has yet to advance. "LAVENDER RING" is...

北野澤 昴 , Seri Takishima, Kyoko Fukuda

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A form of "support" born from love for soccer, transcending conventional advertising norms.

This series introduces Dentsu Inc.'s internal projects and people who work based on the theme "Turning Passion into Power," starting from employees' personal interests and passions. We spoke with Shinya Izumi of Kirin Holdings and Dentsu Inc.'s Kenta Isshiba, who supports the company's initiatives, about the reality of work where passion becomes power.

Shinya Izumi, Kenta Isshiba

Turn Your Passion into Power—Starting "BUKATSU"! [6/6]

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[Participants Wanted] Do! Solutions Webinar "Dentsu Inc.'s Latest Creative Initiatives" - March 25

Dentsu Inc.'s problem-solving marketing information site, Do! Solutions, is recruiting participants for its webinar "Dentsu Inc. Creates Unexpected Brand Experiences with Technology: Latest Creative Case Studies," scheduled for March 25.

Online (Zoom)
[2026/03/22]

1

Common Ground Between Education and Business Revealed Through a Decade of Evolution

The Active Learning: How About This? Research Institute celebrates its 10th anniversary. In this series, members will share discoveries and changes they've observed through their educational work in a relay column format.

Chihiro Noda

Active Learning: How About This? Research Institute ~ 10th Anniversary Relay Column [2/2]

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The 125th-Year Challenge: Nisshin Seifun Transforms into a "Food Culture Innovation Company"

Nisshin Seifun, supporting Japan's flour milling industry for 125 years since its founding. Boasting the top share in commercial flour and expanding its technology overseas, the company's challenge at this milestone was not merely a commemorative project. It was an initiative that delved into the essence of management: redefining its "desired future state" with an eye on future growth.

Yoshikawa Hayata, Kojiro Kagawa

50

Isuzu Booth Makes a Strong Impression at Mobility Show. What Future Experience Did the Star-Studded Team Create?

In 2025, the Japan Mobility Show (JMS) saw a record-breaking 522 companies and organizations participate. While each company showcased its latest mobility innovations, the Isuzu Group stood out by creating an "experiential" space themed around future mobility...

Ryoichi Nakano

How to Create an Exhibition. What is an Exhibition in the "Content × Experience" Era? [4/5]

80

What's the Difference Between "Praise" and "Recognition"?

Celebrating its 10th anniversary, the Active Learning "What About This?" Research Institute. In this series, members will share discoveries and changes they've observed through their involvement in education in a relay column format.

Megumi Tatebayashi

Active Learning: How About This? Research Institute ~ 10th Anniversary Relay Column [1/2]

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Do Cats Soften the Atmosphere at Home? The Mysterious Relationship Between Cats and Humans

This series delivers the latest cat-related project examples and unique research and development that combine technology and ideas. This time, coinciding with Cat Day, we spoke with Professor Saito from Sophia University about the relationship between cats and humans.

Saito Chiko, Atsushi Otaki

Nekobako Newsletter [4/4]

290

Messages become "delivered" through a PR perspective

Dentsu Inc. Messaging Partners is a specialized team responsible for crafting corporate philosophies—such as purpose, mission, vision, and values—as well as speechwriting for top executives. This time, we introduce how to effectively deliver top-level messages.

Shingo Ishikawa

The Cutting Edge of "Messaging" That Supports the Power of Top Management's Words [4/4]

100

Behind the scenes of a nearly zero-waste event: A sustainability event with a 99.7% resource circulation rate.

This series explores the wonderful relationship between marketing and sustainability through teamwork. This installment introduces the "Circular Economy (CE) Lab," an experiential event hosted by the Ministry of Economy, Trade and Industry at the Osaka-Kansai Expo (EXPO Messe "WASSE"). Circular...

Yuka Sawai, Yurika Mori, Hiroki Nagakawa

The Good Relationship Between Marketing and Sustainability [3/3]

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What social action requires is the power to elevate ideals into everyday corporate activities.

We asked Koichi Kaneda, Chair of the Selection Committee for the Dentsu Inc. Advertising Award SDGs Special Prize, and committee member Shiro Oguni to share key points to keep in mind regarding corporate social action, drawing on their own experiences.

Koichi Kaneda, Shiro Oguni

Tips for Creating Sustainable Advertising Are Here! ~ Advertising Dentsu Inc. Award SDGs Special Prize [7/7]

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