Marketing

Can Marketing "Engage" Both Companies and Society Through the Power of PR? Part 2

We spoke with Sunny Side Up Director Riei Matsumoto, joined by Dentsu Inc. PRUS members Yuto Fujita and Wanqing Jiang, covering the essence of PR, the current state of corporate communications, and designing "engagement power."

Jiang Wanqing, 松本 理永, Yuto Fujita

PR-Driven Marketing "MARKETING+PRUS"[3]

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[Participants Wanted] Dentsu Consulting Inc. × Dentsu Macromill Insight, Inc. Co-hosted Webinar: "No More Hesitation: How to Find New Business Ideas - Let's Explore with a 'Map' and 'Compass'!" Held November 27

Dentsu Consulting Inc. and Dentsu Macromill Insight, Inc. are recruiting participants for their co-hosted webinar on Thursday, November 27: "No More Hesitation: How to Find New Business Ideas – Let's Explore with a 'Map' and 'Compass'". There are many factors hindering successful new business creation...

Online,その他のオンラインツール

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[Participants Wanted] Do! Solutions Webinar "Unraveling 2025 Consumption Analysis & Predicting 2026 Desire Trends from a Desire Perspective" December 5

Do! Solutions, an information portal operated by Dentsu Inc. to solve business challenges, will host the webinar "Nikkei Trendy × DENTSU DESIRE DESIGN: Unraveling 2025 Consumption Analysis & 2026 Desire Trends from a Desire Perspective" on Friday, December 5th.

Online,Zoom
[2025/12/02]

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[Participants Wanted] Dentsu CXC Webinar: "Japan's Strategy Amid Turbulent US-China Relations: Is the Chinese Market Still Attractive for Japanese Companies?" December 3

Dentsu CXC (China Crossover Center), a group promoting China business across the Dentsu Group, invites participants to its webinar on Wednesday, December 3: "Japan's Strategy Amidst Turbulent US-China Relations: Is the Chinese Market Still Attractive for Japanese Companies?"

Online,Zoom
[2025/11/28]

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Three quirky planners head to Kushiro next. "Under-the-Surface Interviews" to touch on true feelings.

This series features three "quirky" planners from Dentsu Inc., who have been involved in numerous regional revitalization initiatives, proposing a new approach: "Regional Quirks." *"Regional Quirks" refers to the "unconscious behavioral patterns" underlying a region. These "quirks" exist behind everything—the region's industries, tourism, local specialties...

Toshiaki Morio, Takuya Kagata, Miyazaki Nobu

Local "quirks" hold the key! How to build sustainable regional economies[6]

250

Vietnam: A Nation of Remarkable Economic Growth. Hints for Japanese Food Manufacturers Entering the Market

This series introduces regional market characteristics and insights for Japanese companies entering new markets through the perspectives of global expatriates leading business in various locations. For the first installment, we spoke with Yasushi Shinbo of Dentsu Inc. Vietnam about the potential of the Vietnamese market and key points for Japanese companies entering it, focusing on the case study of Nisshin Seifun Werna's market entry.

Yasufumi Shinpo

Hints for Japanese Clients Entering New Overseas Markets[1]

52

Can Marketing, Powered by PR, Engage Both Companies and Society? 〈Part 1〉

We spoke with Sunny Side Up Director Riei Matsumoto, joined by Dentsu Inc. PRUS members Yuto Fujita and Wanqing Jiang, covering the essence of PR, the current state of corporate communications, and designing this "power to engage."

Jiang Wanqing, 松本 理永, Yuto Fujita

PR-Driven Marketing "MARKETING+PRUS"[2]

90

I've spoken about my AI avatar and my own work.

"AI Native Marketing: Creating a Happy Relationship Between People, Companies, and AI" (Sendenkaigi) was released on October 17th. Surrounding this book, a dialogue was realized between the author, Mr. Namikawa, and his AI avatar, "Namikawa Shin B." What happens when your own AI avatar reads the book you wrote...? Please enjoy this first-ever attempt by Dentsu-ho to feature an article with an AI dialogue.

Susumu Namikawa

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The "Sports Future Research Notes" begin.

In this series, "Sports Future Research Notes," researchers from the Sports Future Research Institute will explore these questions through qualitative and quantitative analysis. We will also introduce research and initiatives that clarify the "value of sports."

Bunichi Katsumi

Visualizing the value of sports. "Sports Future Research Notes"[1]

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The task people most want to shorten is "deciding what to cook." Could "specialized cooking tools" change the way we cook!?

This series unravels food trends based on Dentsu Inc.'s "Food Lifestyle Lab" and other survey data. This installment focuses on "single-purpose cooking tools"—specialized appliances that excel at one function, helping to save time when deciding on meal plans.

Misaki Serizawa

Survey Reveals "Signs of Food Trends for 2025"[2]

491

Traveling between cities and rural areas is becoming a new highlight of Japan travel. Three perspectives to encourage inbound travel to regional areas.

The Japan Brand Survey is a large-scale overseas survey developed by Dentsu Inc. and launched in 2011. Its purpose is to understand the perceptions and actual behaviors of overseas residents regarding Japan as a whole, including inbound tourism, regional revitalization, the food sector, Japanese products, content, values, lifestyles, and social trends.

Usui Kenta

Insights from Overseas Residents in Their 15th Year: Japan Brand Survey 2025[2]

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In an era where nearly half have a "favorite," what perspectives are essential for advertising and marketing?

This series introduces content from the opening feature of the "Information Media White Paper 2025." This installment explains the findings and implications from a survey conducted by Dentsu Inc. in September 2024 regarding "favorite activities" and media usage. It explores the impact of having a "favorite" on media exposure, as well as its influence on overall consumption and well-being in daily life.

dentsu Media Innovation Lab, Hasegawa So

Information Media White Paper 2025: New Horizons in Communication Shaping the Future[2]

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Is it true that "too much wasteful spending on non-targets" is happening? Rethinking the value of TV commercials.

Dentsu Inc. media planner Wataru Kuboya will explain how to leverage TV commercials considering "market fluidity," supported by data.

Kō Kuboya

Advanced TV Lab: Evolving Planning and Effectiveness Measurement Systems[3]

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The Impact of Google Veo 3: How Will Super-Evolved Video Generation AI Transform SNS Video Strategies?

Video generation AI is rapidly evolving and making a significant impact in advertising and marketing. Using Google's video generation AI model "Google Veo 3" as an example, Dentsu Inc.'s Toshihiro Iyoda and Sohei Mochihara, along with Google's Randy Han, discussed the potential applications of video generation AI in the marketing domain.

Toshihiro Iyoda, Sohei Mochihara, Randy Han

53

Dentsu Inc. Enters "Measurement Partnership Agreement" with Spotify Japan; Begins Providing SONATA, Spotify's Advertising Effectiveness Measurement Solution

Dentsu Inc. has signed a 'Measurement Partnership Agreement' with Spotify Japan regarding the measurement and analysis of Spotify advertising, becoming the first global advertising agency to do so. Consequently, Dentsu Inc. and Dentsu Digital Inc. will collaborate with the audio streaming service used by over 696 million people worldwide...

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