[Call for Participants] Do! Solutions Webinar: “Practical Approaches to Linking the Value of Technology to Business Growth” – August 20

Do! Solutions, a problem-solving marketing information site operated by Dentsu Inc., is recruiting participants for a webinar to be held on Thursday, August 20, titled “A Practical Approach to Linking the Value of Technology to Business Growth: Dentsu Inc.’s Method for Overcoming the ‘Three Barriers’ to Turn Technology Assets into Growth Businesses in the AI Era.”

“This technology is bound to become a pillar of our future business”—driven by such expectations, many companies are investing in research and development. Ensuring that outstanding technologies do not remain confined to R&D departments but are instead linked to business growth has become a critical management challenge that determines a company’s competitiveness.

At the same time, those engaged in technology-driven business development often face obstacles such as being unable to move forward due to disagreements over technology prioritization, failing to translate identified market opportunities into a unique competitive advantage, or being unable to drive envisioned plans across departmental boundaries.

Now that AI is accelerating market exploration, patent analysis, and academic paper analysis, it is no longer enough to simply increase the number of candidates. It is crucial to reassess the value of technology assets, identify a unique competitive advantage tailored to the company, and establish a clear framework for commercialization.

In this webinar, we will outline the “Three Barriers” of the AI era that many companies face when trying to translate research results into business growth. Furthermore, using a fictional case study of a typical challenge, members of Dentsu Inc.’s “R&D For Growth” team will discuss the issue in a case clinic format. Drawing on their expertise in technology, markets, and business, they will delve into the key points necessary to transform research results into growth businesses.

[Overview]
Date and Time: Thursday, August 20, 2:00 PM – 3:00 PM
Cost: Free
Format: Zoom Webinar
Registration Deadline: Monday, August 17, 5:30 PM
Capacity: First 500 registrants

■ Clickhereto register and view seminar details

[Program]
Part 1
AI has revolutionized R&D exploration. But has it led to new business ventures?

Part 2
The “Three Barriers” Faced by Companies Utilizing AI and Dentsu Inc.’s Approach

Part 3
Three Breakthrough Points to Overcome with “R&D for Growth”

Part 4
Summary & Q&A

[Speaker Profile]
Dentsu Inc. Business Designer
Kohei Niwano
After working in sections such as Media Planning and Business Production, he is currently a member of the Business Transformation Division. He provides consulting services across a wide range of fields, focusing on new business development and R&D. Having worked with manufacturing and B2B companies, he launched “R&D for Growth” in 2025 as a capability to support problem-solving in the R&D field. He leads collaborative projects in partnership with Business Designer Shuji Hamaguchi, who serves as an advisor to Dentsu Inc.

Dentsu Inc. BX Producer
Hiroki Sakuma
After working in business production and marketing, he joined the Business Transformation Bureau. He leads projects focused primarily on new business development and R&D. With extensive experience working with manufacturing and B2B companies, he is currently driving projects in collaboration with business designer Shuji Hamaguchi.

Dentsu Inc. BX Producer
Keita Makikusa
After working in the Marketing and Business Production sections, he is now part of the Business Transformation Bureau. As the BX Director for the Kansai region, he primarily supports business and corporate transformation for companies based in Osaka.He provides one-stop solutions for a wide range of client challenges, including mid-term management plan formulation, corporate branding, integrated online-offline media planning, product development, creative work, and promotions. As a member of R&D for Growth, he supports new business development and oversees the production of business and branding strategy initiatives.