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Published Date: 2014/05/28

Held in Autumn 2014 The world's largest "travel" festival

The Japan Tourism Agency (JTA) and the Japan Association of Travel Agents (JATA) announced they will integrate their respective domestic tourism expo "Travel Fair Japan" and international expo "JATA Travel Expo" into "Tourism EXPO Japan 2014" (planned sponsors: relevant ministries, Tokyo Metropolitan Government, etc.), the world's largest travel festival. It will be held at Tokyo Big Sight from September 25th to 28th. The catchphrase is "A New Journey Begins." Gathering tourism information from all over Japan and 150 countries and regions worldwide, it will be a "comprehensive travel event" bringing together not only the tourism industry but also the strengths of various industries and regions.

On May 21, an overview briefing for the event was held at the Zenritsu Kasumigaseki Building in Chiyoda Ward, Tokyo. JATA Chairman and Tourism Expo Executive Committee Chairman Jungo Kikuma stated, "With annual inbound visitors exceeding 10 million and the 50th anniversary of overseas travel liberalization, industry momentum is high. We aim to establish Japan as a tourism-oriented nation through the trinity of domestic, overseas, and inbound travel." He also revealed that over 1,200 booths have already been confirmed for exhibition. Vice Chairman Yoichi Minami (Chairman of the Japan Tourism Agency) stated, "This will be a rare event combining both B2B and B2C aspects. We want visitors to feel the joy of travel just by attending."
During the event, programs will include an "Exhibition" showcasing travel information and culture, an "International Tourism Forum" discussing the travel market, and "Business Meetings" between indoor/outdoor suppliers and travel agencies. Attendance is projected at 150,000 visitors.
The keynote symposium will feature panelists including Christopher Rodriguez, Chairman of the UK Government Tourism Agency, to discuss promotion strategies triggered by mega-events. A pre-event gala (Japan Night) is also planned at the Tokyo National Museum in Ueno, Tokyo. The event will invite 1,500 visiting tourism industry professionals and open the museum interior, aiming to establish it as a recognized tourist attraction.

Website: t-expo.jp/

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