Dentsu Inc., Nikkei BP, and the Japan Productivity Center jointly launch the "Health Management Forum" - Recruiting member companies to promote and advance health management initiatives -

Dentsu Inc. will launch the "Health Management Forum" on June 10 in collaboration with Nikkei BP and the Japan Productivity Center, a public interest incorporated foundation.

Since fiscal year 2010, Dentsu Inc. has advanced the 'Health Management® Industrialization Research Project for Health and Medical Care' as a specific initiative under the Ministry of Economy, Trade and Industry's 'Research Project on Regulatory Reform and Industry Creation in Medical Care, Nursing Care, and Related Fields.' Under the concept of 'Health Management,' it has explored schemes to activate corporate health management activities as part of management strategies. The Health Management Forum will operate with the goal of fostering a broad societal understanding of "Health Management," primarily targeting corporate executives.

"Health Management" is a concept based on the idea proposed by American organizational psychologist Robert Rosen in the 1980s: "Healthy employees create profitable companies." The increase in employees suffering from lifestyle-related diseases and mental health issues leads to reduced corporate productivity while also driving up medical costs and straining health insurance finances. Against this backdrop, "Health Management" is gaining attention as a key business strategy.

Currently, discussions on promoting health investment are progressing, led primarily by the Ministry of Economy, Trade and Industry. Companies actively engaging in employee health maintenance and enhancement activities from a management perspective are believed to contribute not only to curbing medical costs but also to higher productivity and improved business performance. This forum will promote its activities as a platform where engaging in "Health Management" or developing businesses aimed at it can lead to a certain level of social recognition and contribute to corporate branding.

Nikkei BP and Dentsu Inc. serve as the secretariat, with Kohei Osada, President of Nikkei BP, appointed as representative. Founding members include Aim Services, Shin Nihon Limited Liability Audit Corporation, Tanita, Pasona, and Fujikura (listed in alphabetical order). The Development Bank of Japan also joins as a supporting organization.

The Health Management Forum aims to achieve participation from 100 companies within three years. Planned activities include disseminating information via the official website, introducing trends and best practices through symposiums, and holding member-company workshops to learn practical approaches to health management. Concurrently, Nikkei BP will feature the forum's activities and member companies across its media platforms to broaden awareness.

The official website ( http://expo.nikkeibp.co.jp/hcf/ ) will launch on June 10.

Furthermore, the initiative will collaborate with the Health Management Research Unit at the Center for Policy Vision Research, The University of Tokyo (Professor Yuya Ogata) and the "Healthy and Vibrant Workplace Forum" ( http://www.ikiiki-wp.jp/), jointly operated by the Japan Productivity Center and the Department of Mental Health, Graduate School of Medicine, The University of Tokyo (Professor Norito Kawakami), to share the latest insights on health management.

〈Reference: Health Management Census Survey〉

In January 2013, Dentsu Inc. conducted a survey to understand the actual state of "Health Management."

Details here : http://www.dentsu.co.jp/news/release/pdf-cms/2013025-0308.pdf

※"Health Management®" is a registered trademark of the Health Management Research Association, a specified non-profit organization.

Dentsu Inc. News Releasehttp://www.dentsu.co.jp/news/release/2014/0603-003743.html