Japan Post held a ceremony to mark the start of sales for its 2014 New Year's postcards with attached lucky money on November 1st at JP Tower KITTE in Chiyoda Ward, Tokyo. Attending the ceremony were this year's New Year's image character, talent Mariko Shinoda, and J.League Cerezo Osaka player Yoichiro Kakitani.
On stage, Ms. Shinoda and Mr. Kakita conducted a special sale of New Year's cards. Children who received cards directly from their idols beamed with delighted smiles.
The company has set up a special website, "Yubin-nengajyo.jp," offering convenient features like designing New Year's cards on smartphones. TV commercials featuring the two, titled "Palm-sized New Year's Card (Shinoda)" and "Palm-sized New Year's Card (Kakita)," began airing on the 1st and can also be viewed on the website.