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The 2nd JACE Event Awards Grand Prize: Minister of Economy, Trade and Industry Award (Event Grand Prize) for "Takanotsume-dan's SHIROZEME in Matsue Castle"
The Japan Association for the Promotion of the Event Industry (JACE) held the 2nd JACE Event Awards announcement and ceremony at Meguro Gajoen in Tokyo on June 15. "Takanotsume-dan's SHIROZEME in Matsue Castle" (Organized by Matsue City and D.L.E.) won the "Grand Prize: Minister of Economy, Trade and Industry Award (Event Grand Prize)".
The JACE Event Awards recognize outstanding events from Japan and abroad. From 126 event entries submitted globally in 2015, winners were first selected across seven categories. The Grand Prize, Minister of Economy, Trade and Industry Award (Event Grand Prize), was then chosen from these winners as the most exceptional work.
"Takanotsume-dan's SHIROZEME in Matsue Castle" utilized the historic site of Matsue Castle, a national treasure, to create a groundbreaking attraction event offering an authentic Sengoku period experience. This event attracted not only people from across Japan interested in history and experiential attractions, but also foreign tourists from overseas fascinated by samurai culture. In 2015, it drew 15,000 visitors in a single day. It was highly praised for significantly contributing to regional tourism and economic development, and for setting a model for future inbound tourism content.
At the award ceremony, DLE Director and CCO Ryo Ono took the stage as representative and expressed his delight: "Starting with Matsue Castle, we aim to build a castle network based on castles and castle ruins nationwide, expanding our stage across Japan to launch new inbound initiatives. We hope everyone will actually visit Matsue Castle and enjoy the experience of a castle siege."
Award Winners and Organizers (Titles Omitted)
Grand Prize: Minister of Economy, Trade and Industry Award (Event Grand Prize)
Takanotsume-dan's SHIROZEME in Matsue Castle (Matsue City, D.L.E.)
【Event Professional Award】
Hirosaki Moving Castle ~ HIROSAKI MOVING PROJECT (Hirosaki City)
【Children's Smile Award】
Osaka Great Santa Run 2015 (OSAKA Akaru Club)
【Dream Project Award】
CANDY ROCKET PROJECT (CANDY ROCKET PROJECT Executive Committee, UHA Mikakuto)
【Transgenerational Art Award】
Koyasan 1200 Years of Light - Namu Daishi Henjō Kongō - (Koyasan Shingon Sect, COSMIC LAB)
【Manufacturing Future Award 】
All Japan Manufacturing Spinning Top Battle (All Japan Manufacturing Spinning Top Battle Association)
【Diversity Experience Award】
Universal Camp in Hachijojima (Universal Event Association)
Details for each award can be viewed on the JACE website.
jaceeventaward.pre-cam.jp
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