Note: This website was automatically translated, so some terms or nuances may not be completely accurate.
The cable television industry event "Cable Convention 2016" (hosted by the Japan Cable Television Federation, Japan CATV Technical Association, and Satellite Broadcasting Association; supported by the Ministry of Internal Affairs and Communications) was held on July 28 and 29 at the Tokyo International Forum in Chiyoda Ward. The theme was "INNOVATION FOR CUSTOMER ~Further Collaboration, Together with Our Customers~".
The venue featured numerous programs including lectures and seminars by corporate and organizational representatives and experts, planned exhibitions, and information exchange sessions, drawing large crowds on both days.
On the 28th, the Cable Awards 2016, 9th "Best Promotion Grand Prize" ceremony was held. This award recognizes outstanding activities and advanced initiatives by companies, aiming to raise awareness of cable television services operating in various regions and promote industry development. Winners were announced and awarded from among 15 entries in the Flyer, Commercial, Internet, and Good Practice categories.
The Grand Prix was awarded to Kyotanba Town Cable TV's "Drama Production for Dementia Prevention Awareness: It's Okay! Mr. Ueda~". This independently produced drama, broadcast on cable TV, focuses on dementia prevention awareness. Staff from local town businesses handled the script and direction, with many residents acting in the production. It represents an initiative by the townspeople, for the townspeople. Mr. Kimitaka Nishimura of Kyotamba Town stated in his acceptance speech, "Initially, we considered documentaries or public relations programs, but after discussions with local residents, we decided a drama format would be more effective for conveying the message. Writing the script was the most challenging part, but we managed to complete it by incorporating extensive feedback from the community. We are deeply honored by this award." The Runner-up Grand Prize was awarded to Cable One Co., Ltd.'s "Cable One Cup 2015" (promoting participating players' photos and profiles from their sponsored youth baseball tournament via pamphlets and posters throughout the town) and Cable Television Co., Ltd.'s "Second STB is Cheap" (featuring an original third-generation Jay Soul Brothers cast of seven young male employees, which successfully generated buzz).
This campaign involved local care providers, administrative staff, and residents with caregiving experience in the town, engaging them in drama-based discussions to explore what messages should be conveyed. It incorporated challenges and solutions. Creating everything from scratch fostered close collaboration, and the fact that local residents performed in the drama became a talking point. It effectively communicated the importance of understanding dementia and is highly regarded for its use as educational material in lectures and similar settings, earning it the Grand Prize.
Furthermore, as this year coincides with an Olympic year, former professional tennis player Ai Sugiyama was invited as the award ambassador. A special award was established from entries themed around "Sports and Health." The Tokushima Prefecture CATV Network Organization's "Community-Focused! Cable TV!! Tokushima Prefecture High School Sports Festival - We're Covering It All!" (where 18 cable stations within the prefecture simultaneously broadcast all events of the high school sports festival) was selected for this award. Ms. Sugiyama praised the project, stating, "Broadcasting all the activities of the prefectural high school championships, and even the festival, really emphasized community engagement. I also felt a sense of unity and uniqueness among the cooperating stations."
Following the award ceremony, a networking reception was held for participating and winning cable stations, judges, and ambassadors, where numerous attendees deepened information exchange and mutual connections.
Furthermore, on the following day, the 29th, the "Best Promotion Forum" was held, featuring a seminar by Dentsu Inc. Creative Director Susumu Namikawa on the theme of "Regional Communication Design." Mr. Namikawa introduced projects that add new value between companies/media and consumers. He discussed methods for "renewing relationships by changing perspectives," pointing the way toward better communication between cable TV stations and their communities. He also held a talk session with Mr. Atsushi Fukuda, President of Sony Digital Entertainment. Referencing award-winning works, they explored the potential and future of cable stations together with attendees.
The convention also featured the concurrent event "Cable Technology Show 2016." Under the theme "Cable Technology Paves the Way! The Future CATV Network Society," 76 related companies exhibited at booths. Each company promoted its offerings, showcasing and introducing 4K/8K broadcasting, disaster prevention and mitigation initiatives, and the latest equipment and devices.
Approximately 2,500 people attended the lectures and seminars, while around 10,700 visitors attended the technology show over the two days.
Official website: http://www.catv-conv.jp/
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