Zojirushi Mahobin Opening an antenna shop serving delicious lunches!

The "Nanbu Tekki Gokume Hagama" features the company's unique hagama-shaped inner pot made from Iwate Prefecture's traditional craft, Nanbu ironware, designed to pursue fluffy rice with rich sweetness.

At the tasting event held on the first day, President Norio Ichikawa touched on the company's concept, "A little something nice, a truly good thing," stating, "Japanese manufacturers are very skilled at making good products, but I believe we must also create things that bring happiness when used." He added, "While it's difficult to convey deliciousness through cooking utensils, we want to create experiences and products that lead to the happiness felt when eating delicious rice."

Hiroshi Yamane, General Manager of the First Business Division, stated, "We are confident that using this rice cooker in laboratories or homes will produce the most delicious rice possible. Since atmosphere is also important for meals, we hope people will enjoy dining out at 'Zojirushi Shokudo'."

At the tasting event, the "Ultimate Meal Set" (rice, kenchin soup, braised chicken wings and chestnuts with star anise, tender simmered octopus, and a salad of gizzards and green onions) was served. Rice varieties included Saga Prefecture's "Sagabiyori," Niigata Prefecture's "Koshihikari," and Hokkaido's "Yumepirika." Many guests enjoyed seconds while learning techniques to enhance the rice's sweetness and aroma.