Marukome's mascot character, Marukome-kun, made his DJ debut as "DJ MARUKOME" at the "MOSHI MOSHI NIPPON FESTIVAL 2016 in Tokyo" held at Tokyo Metropolitan Gymnasium in Shibuya, Tokyo, on November 26 and 27.
Born from a collaboration between Asobi System, which promotes Harajuku culture globally, and Marukome, DJ MARUKOME performed on the YAGURA STAGE in the event's main arena, showcasing a theme of "fusion of Japanese and Western elements."
When Marukome's theme, remixed by the DJ, blended with the Japanese drum performance, the crowd chanted "Marukome, Marukome," warming the floor like miso soup.
At the special booth "DJ MARUKOME's Room," his beloved equipment, including turntables, was on display. Particular attention was drawn to the DJ mixer featuring level adjustment functions like "DAIZU" (soybean) and "KOJI" (koji), and ingredient switches like "Tofu" and "Negi" (green onion).
Marukome President Tokio Aoki expressed his hopes for Marukome-kun's new side, stating, "Through this collaboration between miso and music, we aim to open up new possibilities for miso soup beyond borders. We hope this initiative becomes an opportunity to rediscover the appeal of miso."