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Published Date: 2017/03/17

"GINZA FASHION WEEK" Four Ginza stores present fashion themed around "Sakura"

Matsuya Ginza, Ginza Mitsukoshi, Wako, and Tokyu Plaza Ginza held the opening party for the 12th "GINZA FASHION WEEK" (March 15-28) at Tokyu Plaza Ginza in Chuo Ward, Tokyo, on March 14.

"GINZA FASHION WEEK" is an event that disseminates the latest fashion from Ginza to the world under the slogan "Revitalizing Japan through fashion from the world's GINZA." This time, with "Sakura" as the common theme, each store set its own unique theme: "Think Pink," "SAKURA," "Blooming Wako Style," and "BLOOM." Each will showcase fashion items and sweets aligned with their theme and hold related events.

Representatives from the four participating stores attended the opening party. Kotaro Amemiya, General Manager of Tokyu Plaza Ginza, stated, "For this event, we have a common initiative across all four stores: the sale of original charity pouches and a gift campaign where customers can enter by shopping at two or more stores. We hope you enjoy feeling the arrival of spring."

Actress Kyoko Hasegawa and Hidetoshi Nakata appeared as guests at the venue. After a toast wishing the event success, the two fashion leaders held a talk show.

Hasegawa said, "I believe that fashion is about subtraction to bring out your own character, so I try to keep that in mind. I decide what to wear based on my mood that day, like focusing on bottoms today, or opening up my chest to show some sex appeal."

Mr. Nakata said, "I pay attention to size. As long as the size is right, I don't worry too much about color. My challenge right now is to try new things. I usually wear a lot of monotone colors and find it difficult to wear other colors. I bought a green suit the other day, but I'm worried about whether I can pull it off."

Hasegawa said about Ginza, "When I was modeling, I often traveled from my parents' house in Chiba to Ginza for auditions. I thought it was a stylish, sophisticated town that was far removed from my own world. I don't know if I've become the kind of woman who fits in here as an adult, but I still have this image of it as a sophisticated place." Mr. Nakata said, "For me, Ginza is also a place for adults, a place I admire. That's why I often wear a suit when I go to Ginza. There's no other place like it in the world. Nowadays, many people come to Ginza from overseas. I think it would be nice if there were a little more of an atmosphere that would appeal to them too."

 

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