Aiming for a Zero-Accident Society Expanding "Support Toyota" Nationwide

Toyota Motor Corporation, in conjunction with Toyota dealerships, is rolling out "Sapoto-yo" nationwide. This initiative aims to further spread safety technologies and promote a safe and secure car life through customer awareness activities, aligning with the government-recommended "Safety Support Car" (Sapo-car) program. The ultimate goal is to realize a "zero-accident society."

Starting August 28th, a special website ( http://toyota.jp/sapotoyo/ ) launched, and TV commercials like the "Sapoto-yo: The Person Who Comes to Their Senses ICS" edition began airing, kicking off safety awareness communications.
The commercial depicts a woman engrossed in a phone call at a convenience store parking lot, losing track of time and suddenly panicking. Intending to reverse, she mistakenly shifts into "D" and presses the accelerator. The automatic braking system activates just before she crashes into the store, averting disaster. It illustrates that human error can happen to anyone, not just the elderly, and conveys the reassurance of technology that can cover for such mistakes.

Dealerships will hold test drive events where customers can experiencethe safety technologies " Toyota Safety Sense " ( including automatic braking ) and " ICS " (Intelligent Clearance Sonar: a system to prevent pedal misapplication accidents).