Burger fans will swoon over the deliciousness! Introducing a truly deluxe limited-time menu.

McDonald's Japan held a launch event for its highly anticipated new American burger series, "American Deluxe," in Shinjuku, Tokyo, on October 25th. As the first release, four items from the "Deluxe Cheese" series will be available nationwide for a limited time starting November 1st.

Takanori Kono, Senior Manager of the National Marketing Department, stated, "We responded to requests for delicious, satisfying burgers. Our American-themed menus always receive high praise. We've crafted a menu worthy of the 'Deluxe' name."

Shigeaki Wakana, Senior Manager of the Menu Management Department, explained the meticulous construction using different cheeses. He introduced that three types of cheese are used in the burger: a special bun topped with grated Gouda cheese, Cheddar cheese sauce, and sliced Cheddar cheese. "Each menu item offers a distinct flavor experience, so we encourage customers to try them all," he said.

Talent Thick-Cut Jason, who appears in the new TV commercial airing from November 1st, and cheese professional Kaori Manabe, who holds a cheese professional qualification, made a surprise appearance at the venue. Jason entered to the BGM of the classic American hit "Wild Thing," accompanied by cheer dancers.

After sampling the "Deluxe Cheese" beef and chicken burgers and the "American Cheddar Potatoes," the two exchanged glances and agreed, "It's delicious from the very first bite." Jason exclaimed excitedly, "The word 'deluxe' isn't an exaggeration!" and "This is truly American!" Manabe seemed overwhelmed by Jason's enthusiasm, remarking, "Even his reaction is deluxe."

When Manabe-san expressed surprise at the burger's generous cheese, asking "Isn't that too much cheese?", Jason cut him off: "It's not too much cheese! The three cheeses blend perfectly, creating an irresistible synergy. It's like being back in America while still in Japan. Who knew burgers could be this good!"

Manabe-san tasted the Cheddar cheese used in the campaign and was blown away. "It's rich and creamy yet refreshing, so it pairs perfectly with any ingredient," he commented seriously, like a true cheese professional.

Jason, still buzzing with excitement, exclaimed, "It's truly delicious. So satisfying. I just ate one, but I want another already. Can I take some home?" Manabe-san called out, "I hope cheese lovers nationwide will enjoy it."

 

Official Website:

http://www.mcdonalds.co.jp/campaign/american_deluxe/