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Published Date: 2017/11/02

Idemitsu Kosan Co., Ltd. Collaboration with Rakuten and McDonald's Campaign Launch

Idemitsu Kosan launched a campaign on November 1st in collaboration with Rakuten and McDonald's.
From now until November 26, fueling up at an Idemitsu Service Station (SS) will print a free McDonald's coffee coupon on your receipt, redeemable when purchasing items totaling 100 yen or more at McDonald's stores.
Additionally, by December 31st, using the same Rakuten Point Card at both Idemitsu SS and McDonald's enters you into a lottery for 2,000 winners to receive 1,000 Rakuten Points. Furthermore, the first 30,000 new members of the "Idemitsu Card Maido Plus" will receive an Idemitsu original McDonald's gift card (worth 500 yen).

Additionally, based on purchase amounts at the same station or services like oil/battery changes, customers can enter a campaign for luxury prizes corresponding to the number of entries. Using an Idemitsu Card for payment or a Rakuten Point Card doubles the number of entries.
A total of 3,500 winners will receive premium food items, replica jerseys of the soccer team FC Barcelona, or McDonald's gift cards.

Idemitsu aims to attract customers to its stations through this collaboration with two highly recognizable brands. The fact that both McDonald's and Idemitsu are Rakuten Point Card member stores is also cited as a reason for running the campaign.
Campaign site: http://idemitsufair.jp/

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