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Mitsubishi Estate One year before the Rugby World Cup, launched the "Marunouchi 15th Block Project"
Mitsubishi Estate, an official sponsor of Rugby World Cup 2019 Japan, launched the "Marunouchi 15th Block Project" on September 13th, one year prior to the tournament, to energize both the event and Tokyo's Marunouchi area. The number "15" references the number of players on a rugby team.
From the 13th until the one-year countdown on the 20th, the project featured a rugby-themed art exhibition "RUGBY ART EXHIBITION," launched a business school "Rug Biz Show," and released a documentary film "BY THE RUGBY," alongside related events.
A special website, "Marunouchi 15-chome" ( https://marunouchi15.com/ ), has also opened, disseminating project information from a virtual town.
On the first day, the art exhibition commenced at Marucube on the first floor of the Maru Building in Chiyoda Ward. The works focus on the final four minutes of the historic match where Japan defeated South Africa at the 2015 World Cup.
Player running data, pass trajectories, and player density were analyzed, with each second visualized on a single panel. A total of 240 panels are displayed in chronological order.
Each panel features a strategic diagram showing player movements represented by symbols and arrows, accompanied by words expressing the players' emotions at that moment.
The panels are transparent, allowing them to be stacked to create a three-dimensional, interconnected visual experience.
At the same venue, Tokyo University of the Arts students and alumni will also present a classical concert themed around the appeal of rugby and a live painting performance.
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