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2018 Coca-Cola Ribbon Bottle PR Event Ayase-san debuts original dress design
Japan Coca-Cola held the "2018 Coca-Cola Ribbon Bottle PR Event" at Bellesalle Roppongi in Minato Ward, Tokyo, on December 5.
The company launched its winter campaign on October 29th with the key message: "Give it to that special someone. This year's ribbon bottles feature gift designs!"
It is releasing "Ribbon Bottles" of "Coca-Cola," "Coca-Cola Zero," and "Coca-Cola Zero Caffeine" for a limited time and airing a TV commercial featuring the image song "The World Smiles at You," sung by Little Glee Monster.
The Ribbon Bottle features a label that transforms into a ribbon when the tape underneath is pulled. Now in its third year, it offers 36 different design labels. The lottery attached to the bottle has also been upgraded from last year, with three courses offering prizes to a total of 1 million winners, guaranteeing sweets or other gifts.
Actress Haruka Ayase, who serves as the face of Coca-Cola, appeared at the venue wearing a glamorous dress inspired by the Ribbon Bottle.
During a ribbon-making demonstration using a life-size bottle, she expertly completed the ribbon. Upon learning her lottery ticket was a winner, she smiled and said, "I'll enter for the decorated cake!"
Ayase, who once aspired to be a pastry chef during her student days, showcased her own decoration on one of the cakes offered as a prize for winning tickets. "I put my gratitude into it, saying 'Thank you for buying Coca-Cola,'" she commented.
Reflecting on Christmas, she said, "There was a time when I bought a small tree and enjoyed decorating it. A memorable gift was the high-top sneakers I got when I was on the basketball team." She revealed, "This Christmas, I'll be filming the historical drama series."
When asked what wish she would make for the last Christmas of the Heisei era, Ayase said, "I want to see the reindeer sleigh flying through the night sky, like the ones in picture books when I was a child." When asked about a present, she replied with a childlike expression, "I want to ride that sleigh. No, I'll have them take me for a ride, as long as I can hold my breath!" lifting the mood of the venue.
Campaign site:
https://c.cocacola.co.jp/coke_winter2018/
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