[Announcement] DENTSU DIRECT INC. Online Seminar "New Insert Flyer Planning Using 'Smartphone Location Data'" on 11/20

DENTSU DIRECT INC. will hold an online seminar on November 20 titled "Boost Response Rates with On/Off Integration! New Insert Flyer Planning Utilizing 'Smartphone Location Data' – DENTSU DIRECT INC. × Dentsu Inc. Original Solution". Presenters are Takayuki Matsutomo, General Manager of Integrated Media Planning at the company, and Daiki Okamoto from the Location Intelligence Department of Dentsu Inc. OOH.
Registration is currently open (deadline: November 18).

From the Secretariat

Amid the new normal of higher work-from-home rates, the efficiency of customer acquisition through insert flyers has increased. Their effectiveness is also gaining renewed attention as a strategy that crosses over with online advertising. While insert flyers excel at granular area marketing based on data like national censuses and income statistics, challenges include the inability to incorporate actual behavioral data and low information freshness due to update cycles as infrequent as once every five years. Furthermore, integrated on-off marketing leveraging vast digital information is now a critical theme.
DENTSU DIRECT INC., in collaboration with the Dentsu Group, has developed a new insert flyer planning approach utilizing data from GroundTruth, a world-leading location marketing company integrated with the Dentsu Group's "People Driven DMP ®".
This seminar introduces a new planning methodology for insert flyers (offline) created by combining location data (online).

Event Details & How to Apply

Boost Response with Integrated Online-Offline Marketing!
New Insert Flyer Planning Utilizing "Smartphone Location Data" ~ DENTSU DIRECT INC. × Dentsu Inc. Original Solution ~

Date & Time: November 20 (Fri) 16:00~17:00
Speakers: Mr. Takayuki Matsutomo, General Manager, Integrated Media Planning Department, DENTSU DIRECT INC.
　　　Mr. Daiki Okamoto, Location Intelligence Department, Dentsu Inc. OOH Division
Target Audience: Advertising, Sales Promotion, and Marketing Personnel at Business Companies
　※ Participation is restricted to those in the same industry, service providers, sole proprietors, and students.
Capacity: 100 people (by lottery)
Participation Fee: Free
Application Deadline: November 18
How to Apply: Apply via the URL below. (Lottery results will be notified by email)
Application URL:
https://www.ddm-dentsu.co.jp/seminar/

【Program for the Day】

・Effectiveness of Insert Flyers
・The Current State of Insert Flyers During the COVID-19 Pandemic
・Challenges of Traditional Insert Flyers
・What is Location Data?
・Introduction to New Solutions
・Q&A Session

*Program subject to change without notice.