Trend Word

What is happening "right now" on the front lines of business? We have carefully selected keywords that offer clues to grasping these trends. These include physical AI operating in the real world, the new values of seniors known as "Ima-katsu," and the "right to disconnect," which is gaining attention in discussions surrounding the 2026 legal reforms. At this moment where changes in technology and lifestyle intersect, we deliver inspiration to help you update your perspectives on marketing and creativity and take the next step forward.