Series「Stop the "value erosion" of digital advertising!」

#Branding #Digital Marketing #Digital advertising #Ad Technology #Ad fraud #Brand Safety #Ad Verification #Viewability #Performance-based advertising #Video ads

動画広告に安心・安全は当たり前。成果を最大化する新広告とは？

Safety and security are a given for video ads. What is the new advertising approach that maximizes results?

Ryota Murayama, Takafumi Ueki, Keimei Sugahara

Stop the "value erosion" of digital advertising![3]

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