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Series「From the "era of selling things" to the "era of subscriptions"!」

#Subscription #Digital Marketing #Business Model #Business Support

Marketing

2017/10/23

Three Essential Perspectives for Introducing a Subscription-Based Business Model

Yuki Toyama

From the "era of selling things" to the "era of subscriptions"![2]

Marketing

2017/07/28

From ownership to usage. Transform your business with the subscription model!

How should product-selling companies respond to the shift in consumer behavior, where people seek "use" tailored to their needs rather than "ownership"?

Yokoyama Masaru

From the "era of selling things" to the "era of subscriptions"![2]

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