The "Embellishment" Culture and New Forms of Advertising
In October of last year, Akira Amano of Dentsu Inc. Media Innovation Lab published his book "The Psychology of Sharing: Seven Perspectives for Understanding the Information Environment of SNS" (published by Senden Kaigi).
Akira Amano, Choi Ji-an
The Psychology of Sharing: Stories That Make You Want to Share[5]
