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    Series「The Case for People-Driven Marketing That Connects with Individuals」

    #Marketing#Digital Marketing#People-Driven Marketing#KGI#Target#Customer Journey Map#Customer Journey#Promotion#Video ads#Creative#PDCA#Data Analysis
    七つのWATCHポイントを駆使したPDCAとは？
    Marketing
    2018/09/13

    "Set-and-forget marketing" is over! What is PDCA utilizing seven WATCH points?

    Yasuhiro Matsuno

    SeriesThe Case for People-Driven Marketing That Connects with Individuals[7]
    データを味方にするとクリエーティブが変わる！
    Marketing
    2018/08/12

    Leveraging data transforms your creative!

    This series introduces the concept of People-Driven Marketing (PDM). This installment's theme is "Creative & Activation."

    Susumu Namikawa

    SeriesThe Case for People-Driven Marketing That Connects with Individuals[7]
    PDMはメディアプランナーの自由革命だ！
    Marketing
    2018/05/15

    People Driven Marketing is a media planner's freedom revolution!

    This series introduces the concept of People-Driven Marketing (PDM). This installment's theme is "Media & Promotion" (Media & Promotion Planning).

    Shunsuke Kagoshima

    SeriesThe Case for People-Driven Marketing That Connects with Individuals[7]
    カスタマージャーニーで「チャンスポイント」を発見する
    Marketing
    2018/04/23

    Discover "opportunity points" in the customer journey

    Yajima Takanori

    SeriesThe Case for People-Driven Marketing That Connects with Individuals[7]
    徹底的に逆算！目標達成への設計図となるターゲット設定の3鉄則
    Marketing
    2018/04/10

    Reverse-engineer thoroughly! Three ironclad rules for PDM target setting that become your blueprint for achieving goals

    Yasuhito Kaizuka

    SeriesThe Case for People-Driven Marketing That Connects with Individuals[7]
    KGI・KPIの「バラバラ事件」起きてませんか？
    Marketing
    2018/03/19

    Are your KGI and KPI targets all over the place?

    Satoshi Ishitani

    SeriesThe Case for People-Driven Marketing That Connects with Individuals[7]
    デジタルは人を幸せにできるのか？
    Marketing
    2018/02/13

    Can digital technology make people happy?

    Suzuki Yoshihisa

    SeriesThe Case for People-Driven Marketing That Connects with Individuals[7]

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