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    Series「Digital and Human Sessions: Digital Marketing for CMOs」

    #Branding#PDCA#Digital Marketing#Management#Marketing#Target
    まずはデジタルで、ブランドを育てよう
    Marketing
    2018/12/10

    First, Build Your Brand Digitally—The Target and Brand Session

    Masafumi Tanizawa

    SeriesDigital and Human Sessions: Digital Marketing for CMOs[3]
    成功の決め手はCMOの統合的マネジメント
    Marketing
    2018/09/26

    The key to success lies in the CMO's integrated management—Campaign and Always On session

    The role of the CMO and others is to effectively and organically leverage "integrated marketing," which is always-on oriented and tends to rely on systems, and "integrated campaigns," which are campaign-oriented and tend to rely on insights and creativity.

    Masafumi Tanizawa

    SeriesDigital and Human Sessions: Digital Marketing for CMOs[3]
    デジタルに対してCMO等はどう向き合うべきか？
    Marketing
    2018/08/01

    How Should CMOs Approach Digital? — People and Brand Session

    Masafumi Tanizawa

    SeriesDigital and Human Sessions: Digital Marketing for CMOs[3]

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