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Series「Measuring PR Effectiveness: Supporting Management with Data-Driven Insights」

#PR #Corporate Public Relations Strategy Institute #PR Effect Measurement #Public Relations #Owned media #KPI

2020/01/08

The Case for "Custom KPIs"!

KPIs don't have absolute values; I believe "constantly surpassing your previous self" could be a perfectly valid metric. Therefore, I recommend starting by implementing your own company's unique "self-defined KPIs" rather than constantly comparing yourself to the surrounding environment.

Iguchi Osamu

Measuring PR Effectiveness: Supporting Management with Data-Driven Insights[4]

2019/12/04

Measuring PR effectiveness is a universal challenge worldwide.

PR and communications practitioners worldwide are conducting research and discussions in pursuit of better measurement methods. In Part 3, we introduce the state of PR effectiveness measurement overseas.

Kyoko Fujii

Measuring PR Effectiveness: Supporting Management with Data-Driven Insights[4]

2019/11/13

Measuring Owned Media Effectiveness ~ What Exactly Is the "Effectiveness" of Owned Media?

・Confirm the company's mission and communication objectives, and identify how owned media can contribute to them. ・Consider the impact before thinking about measurement. ・Owned media is merely a means to an end. Making it the goal itself is literally putting the cart before the horse.

Kazunari Hosokawa

Measuring PR Effectiveness: Supporting Management with Data-Driven Insights[4]

2019/10/16

PR Effect Measurement and Data-Driven PR

Shigeru Sakai

Measuring PR Effectiveness: Supporting Management with Data-Driven Insights[4]

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