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    Series「The Secret to Why This Company is So Energetic」

    #site#Motivation#Corporate Branding#values#Design#Local value#Traditional Crafts#Product Design#Service Development#B2B
    現場との対話って、特別なことですか？
    Marketing
    2020/01/23

    Is dialogue with the field something special?

    Terada Warehouse has transformed into a company offering sophisticated B2C services. Founded in 1950, it operates based on the philosophy of "custodianship of value, not just objects," focusing its business on wine, art, and media storage. It continues to pioneer niche markets that influence individual lifestyles and contribute to cultural creation.

    Yoshimori Taisuke

    SeriesThe Secret to Why This Company is So Energetic[4]
    伝統だから、を言い訳にしてません？
    Marketing
    2020/01/09

    Are you using tradition as an excuse?

    Gyokusendo, a traditional craft workshop that has gained attention both domestically and internationally for its innovative management practices. The key to its business growth was its ingenuity in maximizing the potential of its on-site artisans.

    Yuta Matsuzaki

    SeriesThe Secret to Why This Company is So Energetic[4]
    ローカルの魅力、見落としてませんか？
    Creative
    2019/12/19

    Are you overlooking the charm of local businesses?

    In an era where finding the "right answer" for a company is difficult, there are energetic companies that demonstrate originality. What exactly is their secret? This ongoing column series introduces insights gathered by Dentsu Inc.'s "Company Design" team from key figures at each company. The third installment features the case of Uema Food and Life in Okinawa Prefecture.

    Shinji Muto

    SeriesThe Secret to Why This Company is So Energetic[4]
    価値観の意味、本当に理解してますか？
    Marketing
    2019/12/05

    Do you truly understand the meaning of values?

    IKK, headquartered in Kyushu, operates wedding businesses nationwide. It has achieved seven consecutive years of revenue growth and enjoys overwhelming popularity among job-hunting students. The driving force behind its rapid advancement was the energy of its frontline staff.

    Takeshi Nakano

    SeriesThe Secret to Why This Company is So Energetic[4]

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