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    Series「Art in Business: The Cutting Edge」

    #Books#Art#Art Circuit#Art in Business#Art Thinking#Startup
    アートの所有は､クリエーティビティーに関係あるの？
    Marketing
    2020/07/15

    Is owning art related to creativity or innovation?

    In the first part, I explored the similarities between art, business, and my work as a physician, examining the etymology of "bisignisse" and artists' perspectives on objects. Building on that discussion, I'd like to consider the relationship between Japanese people and art, or more specifically, the relationship between the business professionals reading this article and art, using research targeting collectors who own art as material.

    Yuki Wazano

    SeriesArt in Business: The Cutting Edge[6]
    ビジネスにおける合理性、 アートにおける網膜的な美は必須か？
    Marketing
    2020/07/14

    Is rationality essential to business? Is "retinal beauty" essential to art?

    In Parts 5 and 6 of the "Art in Business: The Front Lines" series, we present a contribution by Dr. Yuki Wasano, a physician and member of the Art Circuit (※), exploring the theme "Our Relationship with Art."

    Yuki Wazano

    SeriesArt in Business: The Cutting Edge[6]
    作品ではなく｢作家と出会う｣。アートとあなたの新しい関係性
    Marketing
    2020/05/19

    Not the work, but "encountering the artist." A new relationship between art and you.

    Based on the hypothesis that "perhaps people can feel the appeal of art more by connecting with the artist rather than just the artwork," we started a project. That project is "RUNDA," an art-telling tour where you can talk with artists and encounter their works. We practice this as a tour that allows participants to gradually experience all the opportunities to encounter art. Through introducing this initiative, we would like to reconsider the meaning of "owning art."

    Takuma Uehara

    SeriesArt in Business: The Cutting Edge[6]
    ビジネスにおけるアートの効果をどうやって検証するか？
    Marketing
    2020/04/23

    How can we verify the impact of art in business?

    How can the effectiveness of art in business be verified? We will introduce our efforts to verify its effects through quantitative surveys we conducted, while also providing an overview of previous academic research.

    Hiroshi Onishi

    SeriesArt in Business: The Cutting Edge[6]
    スタートアップに欠かせないアートの内在化とは？
    Marketing
    2020/03/25

    What is the essential internalization of art for startups?

    The internalization of art refers to the process of internalizing art power—the four elements that constitute the artist's source: the ability to raise questions, imagination, practical ability, and co-creative ability—within one's own mind. Through the experience of engaging with art, art power becomes part of one's very being, enabling a state where one can think independently and act autonomously.

    Takuma Uehara

    SeriesArt in Business: The Cutting Edge[6]
    アートってビジネスにどう効くの？
    Marketing
    2020/02/27

    How exactly does art benefit business?

    We will explore the theme "Does Art Work for Business?" In the first installment of this series, we will explain the fundamental concepts of "Art in Business."

    Hiroyasu Wakabayashi

    SeriesArt in Business: The Cutting Edge[6]

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