Dentsu-ho
/
    Category
    Theme

    Note: This website was automatically translated, so some terms or nuances may not be completely accurate.

    Series「Exploring Hints for Achieving the SDGs」

    #SDGs#Team SDGs#Community#CSR#Corporate Management#Education#Child#Industry-academia collaboration#COVID-19#Sustainable#Innovation#Regional Revitalization#Sports#Athlete#Diversity#Sustainability#ESG#Tourism#Ethical#woman#Magazine#Fashion#Lifestyle#Media
    「VERY」は、なぜママたちに支持されるのか？
    Marketing
    2023/03/16

    Why is "VERY" so popular with moms?

    How does the fashion and lifestyle magazine "VERY" engage with its audience of homemakers and develop its features and serialized content? We spoke with Editor-in-Chief Asako Imao.

    Asako Imao

    SeriesExploring Hints for Achieving the SDGs [19/19]
    アーティストの伊藤千晃さんと考えるフェムテック
    Marketing
    2023/01/13

    How can we help others understand women's health issues? ~ Considering Femtech with Chiaki Ito

    We spoke with Chiaki Ito, a multi-talented artist, model, and talent, about femtech. How should men, as well as women themselves, approach women's health issues? She shared her thoughts, drawing on her own experiences.

    Chiaki Ito

    SeriesExploring Hints for Achieving the SDGs [18/19]
    持続可能な世界をつくる“エシカル”な精神とは？
    Marketing
    2022/11/24

    What is the "ethical" spirit that builds a sustainable world?

    This series explores hints for achieving the SDGs and realizing a sustainable society. This time, we interviewed Rika Sueyoshi, Representative Director of the Ethical Association. We asked why ethics are important in the sustainable society of the future, the current state of consumer awareness and actions regarding ethics, the Ethical Association's initiatives, and hints for companies to incorporate ethics.

    Rika Sueyoshi

    SeriesExploring Hints for Achieving the SDGs [17/19]
    国立公園は何のためにあるの？環境保全だけじゃないその役割とは
    Marketing
    2022/11/07

    What is the purpose of national parks? What are their roles beyond environmental conservation?

    We spoke with Mr. Takahiro Okano, Director of the National Park Utilization Promotion Office at the Ministry of the Environment, about the relationship between biodiversity, local communities and economies, and national parks.

    Takahiro Okano

    SeriesExploring Hints for Achieving the SDGs [16/19]
    サステナブル時代、「蔦屋書店」がコミュニティになる！
    Marketing
    2022/09/01

    In the sustainable era, "Tsutaya Books" becomes a community!

    This series explores hints for achieving the SDGs and realizing a sustainable society. This time, we speak with Mr. Takahiro Kamata, Head of the Media Business Division at Culture Convenience Club Co., Ltd. and Tsutaya Books, who oversees the launch of Tsutaya Books and the commercial facility "T-SITE" centered around Tsutaya Books.

    Takahiro Kamata

    SeriesExploring Hints for Achieving the SDGs [15/19]
    SDGs達成や社会課題の解決へ、「芸術」には何ができるのか
    Marketing
    2022/07/13

    What can "art" do to achieve the SDGs and solve social issues?

    President Katsuhiko Hibino of Tokyo University of the Arts discussed what art can contribute when businesses and society engage with the SDGs, sharing the university's own initiatives.

    Katsuhiko Hibino

    SeriesExploring Hints for Achieving the SDGs [14/19]
    脱炭素社会を実現するためのポジティブなコミュニケーションとは
    Marketing
    2022/04/05

    What is the "positive communication" essential for realizing a decarbonized society?

    This time, we interviewed Masataka Emori of the National Institute for Environmental Studies. A meteorologist, Mr. Emori is currently conducting joint research with sociologists and others on climate change countermeasures, advocating for the necessity of a major societal transformation. We asked him how Japan and the world must change to achieve carbon neutrality, about differences in awareness between Japan and overseas, and ideas for communication from companies tackling climate change issues to the general public.

    Masataka Emori

    SeriesExploring Hints for Achieving the SDGs [13/19]
    渋澤健氏、「ポストESG」と「企業は人なり」を語る
    Marketing
    2022/02/14

    Ken Shibusawa Discusses "Post-ESG" and "The Company is the People"

    This series explores hints for achieving the SDGs. This time, we interviewed Ken Shibusawa, the great-great-grandson (fifth-generation grandson) of Eiichi Shibusawa, known as the "Father of Japanese Capitalism," who was involved in the establishment and management of approximately 500 companies. A financial specialist who worked at a foreign investment bank and also served as the representative of the Japanese subsidiary of a major U.S. hedge fund, he also acts as an SDGs/ESG advisor. We asked him for his recommendations for Japanese companies.

    Ken Shibusawa

    SeriesExploring Hints for Achieving the SDGs [12/19]
    「インクルーシブな未来」のために、メディアが今できること
    Marketing
    2021/12/10

    What media can do now for an "inclusive future" that embraces diverse values

    MASHING UP is a project that creates opportunities to consider society and business from diverse perspectives through media and events, as well as spaces for dialogue with a wide range of people. We spoke with Yuko Endo, Editor-in-Chief of the media outlet, about what media can do to achieve the SDGs and solve social issues, and about her experiences and insights gained through events.

    Yuko Endo

    アスリート×ビジネスで生まれる、新たな価値とは？
    Marketing
    2021/09/29

    What new value emerges from the intersection of athletes and business?

    Former Japan national rugby team captain Toshiro Hirose currently leads "TEAM FAIR PLAY," an entrepreneurial project where athletes and companies collaborate to solve social issues. In this article, we explore hints for achieving the SDGs by examining the new possibilities emerging from the intersection of athletes and business, as well as his personal views on leadership and captaincy.

    Hirose Toshiaki

    お笑い芸人・バービーさんが目の当たりにした、地方創生のリアル
    Marketing
    2021/02/10

    The Reality of Regional Revitalization as Seen by Comedian Barbie

    Comedian Barbie, who is working on regional revitalization. We asked her about the gap between "rural areas" and "cities" that she has come to see precisely because she is actively involved, and how she approaches local people with different values.

    Barbie

    「新SDGs」と「志本主義経営」とは
    Marketing
    2020/10/15

    Creating Next-Generation 100-Year Companies: What Are the "New SDGs" and "Vision-Driven Management"?

    What are the "New SDGs" and "Vision-Driven Management" needed for the coming era? Professor Takashi Nawa (Visiting Professor, Hitotsubashi University Graduate School of Business), who was an early advocate for environmental business and CSV management and has promoted their adoption by companies, explains.

    Takashi Nawa

    高齢化によるごみ問題って？ごみからSDGsを考える
    Marketing
    2020/09/09

    What are the waste issues caused by an aging population? Considering SDGs through waste.

    We spoke with Dr. Misuzu Asari, Associate Professor at Kyoto University's School of Global Environmental Studies, who continues her research on waste, about "The Present and Future of Waste."

    Misuzu Asari

    サステナブルな思考とは、現代のパンクである！
    Marketing
    2020/08/13

    Sustainable thinking is the punk of our time! ~ Marie on the SDGs

    What SDGs do millennials talk about in a "cool context"? We spoke with Marie, a designer for an apparel brand focused on sustainability and ethics.

    Marie

    「企業×大学」で広がる、SDGsの可能性とは？
    Marketing
    2020/06/01

    What are the expanding possibilities for SDGs through "Business × University"?

    What kind of synergy for the SDGs can be created by partnering with students and researchers? We interviewed Professor Norifumi Kanie of Keio University Graduate School on the theme of "Corporate × University SDGs."

    Kenji Kanie

    子どもたちは、大人が思っているよりもSDGsに真剣だよ
    Marketing
    2020/05/01

    Kids take the SDGs more seriously than adults think.

    Interview with Professor Tabi Yamafuji, who incorporates SDGs into his classes at Nitobe Bunka Elementary, Junior High, and High School in Tokyo. Introducing the students' SDGs initiatives.

    Yamafuji Travel Notes

    Most Liked Articles

    No most liked articles