What matters most to young people? "Flexible Collectivism" and Consumption Attitudes
This series explores what kind of era Reiwa will become, based on the "Reiwa: Future Survey of What Young People Want 2019." This installment delves deeper into attitudes toward interpersonal interaction and consumption, offering insights for companies seeking to engage with young people.
Naota Ogura
From "Reiwa: Survey on the Future Young People Want 2019" Hints for Reaching Young People Living in the Reiwa Era[3]