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    Series「The Ultimate Art of Words to Capture Hearts in the Remote Era」

    #Communication#Copywriting#Words#Remote work#Creative#Planning#Dialogue
    「聴す」を「ゆるす」と読むと知ってちょっと泣いた
    Marketing
    2020/09/25

    I teared up a little when I learned that "listen" (聴す) can also be read as "forgive" (ゆるす).

    "Dialogue" – what we most want to cherish in the remote era. Copywriter Kotaro Abe, who worked on the project for the Dialogue Museum "Forest of Dialogue®️" that opened in Tokyo in August 2020, reflects on what "dialogue" truly means.

    Kotaro Abe

    SeriesThe Ultimate Art of Words to Capture Hearts in the Remote Era[5]
    迷走するリモート会議を着地させる「接続詞マスター」になる方法
    Marketing
    2020/08/17

    How to Become a "Conjunction Master" Who Lands Stray Remote Meetings

    With the rise of web conferences, I've developed a strong desire to become a "conjunction master" who can skillfully use conjunctions.

    Kotaro Abe

    SeriesThe Ultimate Art of Words to Capture Hearts in the Remote Era[5]
    言葉「2割増し」の提案。
    Marketing
    2020/07/31

    The proposal: "20% more."

    We are now surrounded by many "gaps." To overcome these gaps, I propose we go the extra mile.

    Kotaro Abe

    SeriesThe Ultimate Art of Words to Capture Hearts in the Remote Era[5]
    「ものは言いよう」という魔法。
    Creative
    2020/07/07

    The magic of "how you say it."

    Even things that might seem negative can change completely depending on how you phrase them.

    Kotaro Abe

    SeriesThe Ultimate Art of Words to Capture Hearts in the Remote Era[5]
    「今だけは、会えません」も「I LOVE YOU」の訳になる
    Marketing
    2020/05/21

    "Just this once, we can't meet" can also translate to "I LOVE YOU."

    How can we transform "communicating" into "being understood"? Copywriter Kotaro Abe shares "super techniques for capturing hearts with words," keeping the remote era in mind.

    Kotaro Abe

    SeriesThe Ultimate Art of Words to Capture Hearts in the Remote Era[5]

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