The Future Chosen by Consumers The 100 Questions of Change
Dentsu Inc.'s initiative to capture the rapidly changing consumer mindset and support client companies in envisioning the future. We conducted an internet survey titled "100 Questions on Signs of Change," targeting 7,000 men and women aged 16-69 nationwide. The survey focused on "the future of cars and mobility" and examined the future from the consumer's perspective.
Kojiro Kagawa, Takashi Nagano
