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Series「The Evolving Value of Idols in the Era of "Idol Fandom"」

#Marketing #SNS #Idol #Media #favorite #Content

2021/04/26

Hearing from the idols themselves: Creating content in the era of idol fandom

With "idol fandom" activities booming today, what are the idols being supported and the creators making content alongside them focusing on? How do they connect with fans in the SNS era? Dentsu Inc. content producer Yusuke Sato interviews Last Idol member Kazune Majima and choreographer akane-sensei to explore the current state of idols in the entertainment industry.

Kazune Majima, akane, Yusuke Sato

The Evolving Value of Idols in the Era of "Idol Fandom"[4]

Marketing

2021/01/26

What synergies emerge from "Idols × Next-Generation Content"?

In this era of thriving fan culture, how are companies collaborating with idols? We explore the approach to communication design that achieves a "win-win-win" scenario, benefiting consumers, idols, and companies alike, using SoftBank's next-generation content delivery service "5G LAB" as a case study.

Daisuke Tsukuda, Masaki Mitsunori, Taiga Nakamura

The Evolving Value of Idols in the Era of "Idol Fandom"[4]

Marketing

2020/09/08

A New Form of Idol and Fan Support: What is "Oshi-katsu," Spreading Among Young People?

We live in an era where many young people have their own "favorite" and engage in "favorite-support activities" (推し活). This article summarizes the spread and reality of "推し活" and visualizes the scale and intensity of each "推し活" category based on Twitter analysis.

Teruya Saruwatari

The Evolving Value of Idols in the Era of "Idol Fandom"[4]

Marketing

2020/08/12

The Evolution of Media and Idols in the SNS Era

We will examine how idols themselves are accepted in this society and what aspects we find valuable.

Akira Amano

The Evolving Value of Idols in the Era of "Idol Fandom"[4]

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