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Series「Is the New Normal Real? What Transformation Is Truly Needed?」

#China #Business #Digital Transformation #Brand #New Normal

2020/09/01

How should we mobilize customers, employees, and business operations to build a strong organization?

In the era of living with COVID-19, the term "new normal" is often heard, referring to accepting irreversible changes and building a new society and new norms. But what exactly is new normal, and what isn't? Katsumasa Yagi, head of the DX division at Dentsu Digital Inc., proposes the organizational structure companies should aim for during the pandemic.

Katsumasa Yagi

Is the New Normal Real? What Transformation Is Truly Needed?[3]

Marketing

2020/08/30

Rebuilding customer touchpoints, which were torn apart by the pandemic, into something positive.

This session featured Mr. Yoshihisa Suzuki, Executive Officer at Dentsu Inc., who has spearheaded the Dentsu Group's digital transformation. He stated that companies whose customer interactions were primarily real and physical now need to build new customer touchpoints.

Suzuki Yoshihisa

Is the New Normal Real? What Transformation Is Truly Needed?[3]

Marketing

2020/08/26

Has China, a digital pioneer, forged a "new normal" during the pandemic?

In the era of living with COVID-19, we asked Mr. Yasufumi Fujii of Beebit, a UX/DX consultant with deep knowledge of China and author of the newly released book "After Digital 2," what companies should focus on.

Yasufumi Fujii

Is the New Normal Real? What Transformation Is Truly Needed?[3]

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