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Series「Small and medium-sized enterprises are content creators that move hearts.」

#Corporate Branding #Web video #small and medium-sized enterprises #Branding #Internal Communication #Newspaper company #Content #Planning #Regional revitalization #Business Development #Newspaper advertisement #Startup #Music #Corporate Management #Business Strategy #Regional Branding #Company Song #Creative #Metaverse

Marketing

2024/02/29

What is a "heart-moving digital space" that contributes to solving regional and corporate challenges?

Insurance agency Hoken Office collaborated with O (pronounced "Oh"), an art technology studio based in the US and Japan, to create a corporate PR video gallery utilizing digital space. Immediately after its release, it garnered significant attention both internally and externally, drawing focus as a case study pioneering new possibilities for digital utilization within the insurance industry. How can content creation using digital space technology contribute to regional and small-to-medium enterprises? Hirohira Morimoto of Dentsu Inc. interviewed Masaki Tano, Representative of Hoken Research Office, and a Haru, Representative of O.

Kōhei Morimoto, Masaki Tano, Spring

Small and medium-sized enterprises are content creators that move hearts.[10]

Management/Business

2022/02/28

The Significance of Breaking Down Boundaries: Insights from SME Co-creation Projects

This series explores the appeal and potential of SMEs as content creators. This time, we spoke with Yoshinori Esaki of "School of Passion," who runs employee-led "Factory Live Seminars" at SMEs, and director Kazunori Takahashi of Wap Film, who leads the interactive film "Future Shutter" movement engaging communities and companies. Dentsu Inc.'s Kohei Morimoto asked them about the key points of creating content that moves hearts.

Kōhei Morimoto, Yoshinori Esaki, Kazuyoshi Takahashi

Small and medium-sized enterprises are content creators that move hearts.[10]

Management/Business

2022/01/05

The Challenge of SKY-HI the Entrepreneur: The Essence of Work Revealed Through Conviction

SKY-HI, the artist with a wide-ranging career. What drives his relentless pursuit of "no lies" at BMSG, the new company he founded? We asked SKY-HI, the entrepreneur, about the essence of work.

Kōhei Morimoto, SKY-HI

Small and medium-sized enterprises are content creators that move hearts.[10]

2021/04/12

What Makes an Ad Shine for Readers? The Co-Creation Power of "Unconventional Producer" Mr. Kikuhara

This series explores the appeal and potential of SMEs as content creators. This installment features Shuhei Kikuhara of the Nikkei, who spearheads various reader-participation content focused on revitalizing mid-sized and small businesses. We asked him why Nikkei supports SMEs and the secrets to creating projects that resonate with readers.

Kōhei Morimoto, Shuhei Kikuhara

Small and medium-sized enterprises are content creators that move hearts.[10]

Marketing

2021/02/16

The Chiben Wakayama Approach: Six Principles Resonating with Small Business Owners

I am a graduate of the baseball team at Chiben Wakayama High School. My mentor, Mr. Jin Takashima (former coach), established the record for the most Koshien victories in history. The "six principles" I learned from him, which can be applied to planning and content development, have also resonated deeply with small and medium-sized business owners.

Kōhei Morimoto

Small and medium-sized enterprises are content creators that move hearts.[10]

Marketing

2021/01/13

Small Factory Content: Making Japan Smile

The "Useless Things Grand Prix" sees small and medium-sized manufacturers compete to create Japan's most useless items using their own technologies. Amid the pandemic's severe impact on SMEs, this event generated significant buzz, contributing to regional revitalization and internal branding for local factories.

Kōhei Morimoto, Megumi Oyabu

Small and medium-sized enterprises are content creators that move hearts.[10]

Marketing

2020/12/09

Former Banker: The "Space" for SME Support He Dedicated Himself to, Even Leaving Banking

A series exploring the appeal and potential of SMEs as content creators. We interviewed Tatsuya Tajima, who leads the SME management support platform "Big Advance" at fintech company Cocopelli. What does Tajima, who has worked with thousands of SMEs, perceive as their potential and challenges? And what drove him to leave his banking career to dedicate himself to supporting SMEs?

Kōhei Morimoto, Tatsuya Tajima

Small and medium-sized enterprises are content creators that move hearts.[10]

Marketing

2020/11/24

The Potential of SME Content Seen in "Koma Taisen," Which Forges Bonds Around the World

Kenji Midorikawa, CEO of Minaro, created the killer content "Koma Wars," sparking a movement that swept not only small and medium-sized manufacturers nationwide but also the world. We asked him about the potential SMEs hold as content creators and the significance of disseminating content.

Kōhei Morimoto, Kenji Midorikawa

Small and medium-sized enterprises are content creators that move hearts.[10]

Marketing

2020/09/24

The way you shine is your choice. Hope found in the "Voices of the Soul" from 138 SMEs

The Nikkei Shimbun's "Mid-Sized & Small Business Theater: NIKKEI Voices of Spirit ~Companies We Want to Preserve for 2030~" is a project gathering and sharing the voices of small and medium-sized enterprises shining brightly even during the COVID-19 pandemic. We share the background behind launching this project, our thoughts, and insights gained through it, incorporating content from the submitted videos.

Kōhei Morimoto

Small and medium-sized enterprises are content creators that move hearts.[10]

Management/Business

2020/01/07

"15-Second Job TV" Beyond meeting 1,000 business leaders.

Released on January 6, 2020, "Japanese Companies Are Variety. 15-Second Job TV" (https://oshigoto15TV.net/) is a "new style job advertisement introducing the appeal of 17 small and medium-sized enterprises through 15-second videos." It aims to visualize the unique spirit of each company and the work experiences available only there, supporting hardworking companies and organizations.

Kōhei Morimoto

Small and medium-sized enterprises are content creators that move hearts.[10]

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