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    Series「Customer experience is the driving force behind accelerating DX.」

    #Marketing#Digital Transformation#Customer Experience#COVID-19#Corporate Management#DX
    成果の出るDXに不可欠なマーケティング×システムの視点とは
    Marketing
    2021/11/12

    What is the essential marketing × systems perspective for achieving results-driven DX?

    Dentsu Inc., Dentsu International Information Services (ISID), and Dentsu Digital Inc. have launched "DX Diagnosis for Systems," a solution supporting clients' marketing system transformation. This time, representatives from the three companies involved in its development explain the importance of integrating marketing and systems.

    Masakazu Kuraoka, Daisuke Munemiya, Hiroki Saito

    SeriesCustomer experience is the driving force behind accelerating DX.[6]
    部署ごとのDX進捗度と課題を明確化し、ドライブをかける
    Marketing
    2021/08/18

    Clarifying DX Progress and Challenges by Department to Drive Momentum: A Case Study of Utilizing the "DX Diagnostic for Internal Divisions"

    The "Dentsu Digital Transformation Diagnosis for Internal Divisions" aims to enhance company-wide DX awareness and drive progress by relatively visualizing and understanding the challenges within each internal department. Akihiko Miura from Dentsu Inc.'s Business Transformation Division spoke with Akiko Kosugi from Rohto Pharmaceutical's DX Strategy Design Headquarters, who actually implemented the diagnosis.

    Miura Akihiko, Akiko Kosugi

    SeriesCustomer experience is the driving force behind accelerating DX.[6]
    自社DXの遅れに対する懸念を言語化 ～DX診断活用事例
    Marketing
    2021/08/05

    Articulating Concerns About Lagging Behind in In-House DX: A Stepping Stone for the "Next Move" ~ DX Diagnostic Use Case ~

    Dentsu Inc. released the "Dentsu Digital Transformation Diagnosis" in September 2020. This tool scores a company's DX challenges and indicates the "current status" of how far along the company or business is in its DX journey. This article introduces the case of Rohto Pharmaceutical, which underwent the actual diagnosis. Akiko Kosugi from the company's DX Strategy Design Division is interviewed by Akihiko Miura from Dentsu Inc.'s Business Transformation Division. We hear about the challenges and insights revealed through the diagnosis.

    Miura Akihiko, Akiko Kosugi

    SeriesCustomer experience is the driving force behind accelerating DX.[6]
    マーケティングDXを加速させる「DX診断 for システム」
    Marketing
    2021/07/13

    Accelerating Customer-Centric Marketing DX with "DX Diagnosis for Systems"

    Dentsu Inc., Dentsu International Information Services (ISID), and Dentsu Digital Inc. launched the "DX Diagnosis for Systems" solution in June 2021 to support clients' marketing system transformation. This article explains the background and details of this service.

    Masakazu Kuraoka, Daisuke Munemiya, Hiroki Saito

    SeriesCustomer experience is the driving force behind accelerating DX.[6]
    自社のDXの現在地は？足りないものは？DX診断で気づくこと
    Marketing
    2021/02/03

    Where does your company stand with DX? What's missing? Insights from the DX Diagnostic

    The "Dentsu Digital Transformation Diagnosis" (DX Diagnosis) scores a company's digital transformation (DX) challenges, identifies its position within the market and industry, and provides solutions tailored to those challenges. This article introduces the content of the DX Diagnosis and the insights gained by companies that have undergone the assessment.

    Norifumi Watanabe

    SeriesCustomer experience is the driving force behind accelerating DX.[6]
    DXで成果が出る企業・出ない企業の違いって？
    Marketing
    2020/10/02

    What's the difference between companies that succeed with DX and those that don't?

    What is essential for achieving results with DX? We reveal the answer based on survey results.

    Shigeta Misawa

    SeriesCustomer experience is the driving force behind accelerating DX.[6]

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