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Series「The Future of Marketing: Insights from Results-Driven Advertising Awards」

#Advertising Award #Marketing #Case Study #Creative #Co-creation

2021/01/21

This is how "Words to Eat" was born. New co-creation marketing.

This series explores marketing through the lens of Effie Awards. Drawing from the vision and process behind the APAC Effie Award-winning experiential picture book "Words to Savor," which invites readers to taste words, we uncover new possibilities in marketing.

Yusuke Imai, Rinko Kato

The Future of Marketing: Insights from Results-Driven Advertising Awards[2]

Marketing

2020/12/17

What exactly is the international marketing award, the Effie Awards?

The Effie Awards, an international prize for outstanding marketing communications, are characterized by their emphasis on results over the novelty of ideas. By introducing award-winning cases, we consider what is essential for future marketing.

Yusuke Shimano, Rinko Kato

The Future of Marketing: Insights from Results-Driven Advertising Awards[2]

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