This is how "Words to Eat" was born. New co-creation marketing.
This series explores marketing through the lens of Effie Awards. Drawing from the vision and process behind the APAC Effie Award-winning experiential picture book "Words to Savor," which invites readers to taste words, we uncover new possibilities in marketing.
Yusuke Imai, Rinko Kato
The Future of Marketing: Insights from Results-Driven Advertising Awards[2]
