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Series「Public Relations: From "Creating Buzz" to "Creating Value"」

#Books #PR #Survey #Public Relations #Corporate Attractiveness Survey

2021/07/27

How to Develop PR Strategies That Drive Value Creation?

This series introduces what "value-creating" PR means for companies moving forward. So far, we've explained the importance of generating social value and positively influencing corporate brands. This time, we'll outline key points for developing PR strategies that lead to creating that value.

Yosuke Sakamoto

Public Relations: From "Creating Buzz" to "Creating Value"[4]

2021/06/03

Image-driven branding no longer works!? Six factors determining corporate brand

This series introduces what "value-creating" PR—now essential for companies—entails. This installment explores how to address issues resonating with stakeholders: "What initiatives can our company undertake?", "Which company facts appeal to consumers?", and "Do these contribute to shaping our corporate image?"

Makiko Togami

Public Relations: From "Creating Buzz" to "Creating Value"[4]

2021/03/18

Methods for Generating "Social Value" Toward Value-Creating PR

This series introduces what "value-creating" PR means for companies moving forward. This installment explores how to generate the "social value" needed to achieve value-creating PR, using case studies.

Chen Feishi

Public Relations: From "Creating Buzz" to "Creating Value"[4]

2021/02/09

Has the Era of Media as the Primary Target for PR and Communications Come to an End? Advancing "Value-Creating" PR

The mission of public relations and PR activities must also evolve with the times. Drawing on research findings from the Corporate PR Strategy Institute, we explain what constitutes the "value-creating PR" now required.

Kanji Sakai

Public Relations: From "Creating Buzz" to "Creating Value"[4]

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