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Series「Dentsu Inc. Planning and Production WOWOW 30th Anniversary Special "GachiTube"」

#Content #Video streaming #Creator #Creative #Advertisement #Program distribution

2021/03/16

Using advertising techniques to create something that isn't advertising. A Gachi Talk!

"GachiTube," streaming on WOWOW On Demand, is a reality show where seven teams compete in video production. Takatoshi Nakao, Creative Director at Dentsu Inc. who planned and directed the program, along with WOWOW producers Kazuharu Bingo and Karin Goto, reflect on the show's production.

Takatoshi Nakao, Bingo Kazuharu, Gotō Karin

Dentsu Inc. Planning and Production WOWOW 30th Anniversary Special "GachiTube"[2]

Creative

2021/02/26

What happens when you take "advertising" out of advertising creators? It's seriously awesome!

The solutions provided by advertising creators aren't just "advertising"! Creative Director Takanori Nakao, who planned the program "GachiTube"—selected from approximately 800 entries in the WOWOW 30th Anniversary Program Competition—shares his insights.

Takatoshi Nakao

Dentsu Inc. Planning and Production WOWOW 30th Anniversary Special "GachiTube"[2]

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