A "user-centric" approach expands the possibilities of TV commercials.
The startup company "hey," which operates "STORES" to support store digitalization, is working hand-in-hand with Dentsu Inc. to maximize the effectiveness of TV commercials, undertaking new challenges that break away from conventional wisdom. Hey's Marketing Director Yusuke Yamasaki, Dentsu Inc. Account Lead Mai Sakaguchi, and Planner Daiki Hama discuss TV commercial strategy and approaches to media beyond TV commercials.
Hama Daiki, Mai Sakaguchi, Yusuke Yamazaki
Startup-Style TV Commercial Strategies[2]
